Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill. ----- Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.  How Finding a Niche Transformed a Business Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill. Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview. You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode! In this episode, Meggan shares: How she narrowed down her niche Why finding a niche was freeing How refining her brand increased her traffic Why she is going to culinary school What the first step is to finding a business coach How she gets her morning started What she would have changed over the last few years How she finds time for her blog Resources: Culinary Hill CookIt Media Jadah Sellner Coaching 5 Minute Journal The Miracle Morning by Hal Elrod Insight Timer meditation app Headspace meditation app Follow Meggan on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.  The Year of the Pivot Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April. But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen. Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode. In this episode, Melissa shares: What it was like to write a book Why she wanted to find a new direction How she navigated the fall Why it’s important to play What it means to protect the everyday Why it’s helpful to start with a problem and work to a solution How she’s preserving her asset How she approached hiring What’s next for her and her blog Resources: Todoist The Faux Martha The Minimalist Kitchen After the Fall The Horse Named Hustle Job Opening: Left Brain The Minimalist Kitchen Course Follow Melissa on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle. ----- Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.  Establishing Your Expertise Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential. This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic. You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more. Let’s dive in! In this episode, Jeff shares: What led him to MarketMuse Why subject matter expertise is valuable What a quality piece of content looks like How you can prove you’re an expert How to find connections in your content How narrow your expertise should be Resources: MarketMuse TechTarget Google Adwords Keyword Planner Follow MarketMuse on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt. ----- Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.  The Art of Buying Websites If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website. Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more. If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview. Let’s jump in. In this episode, Jeff shares: Why he moved overseas How he started buying websites Why you’d buy a website How you can be smart when buying a website What a spammy link is What it means to buy a process What it looks like to buy a website Resources: The Website Investor Podcast Flippa Ahrefs Flip Minds If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Dale & Valarie from Unstoppable Foodie! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks. ----- Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting. Life, Podcasting, Blogging, and Cookbook Writing Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast. How do they balance it all? That’s a good question. And that’s the exact topic of this episode. They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in. In this episode, Sonja & Alex share: How they started their blog How they keep improving their process What it was like to transition to working on A Couple Cooks full time What their typical day looks like How they work together as a family and find balance Why they started their podcast Resources: How to Make Sourdough Bread: The Simplified Guide on A Couple Cooks 12 Healthy Freezer Meals on Pinch of Yum Hashtag Jeff SEMrush Asana A Couple Cooks | Small Bites Podcast Pretty Simple Cooking Cookbook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Laine Oliver! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso. ----- Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit. A Video in 2019 Q&A We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year. Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more. Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips! In this episode, Emily shares: How she created different videos for different platforms How to fade music at the end of your videos What it’s like to shoot videos by herself How to figure out your rate for making videos for brands How to level your camera The importance of hooks Tips for finding your style If she treats lighting the same as she does with photography How video ads work How to deal with the nuances of natural lighting Resources: Premium Beat The Gear We Use for Recipe Videos Glide Gear OH 100 Cell Phone Mount 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Google Drive File Stream If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie. ----- Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you. Affiliate Marketing for Bloggers This is the greatest time of year. No, not because of the holidays…because it’s gift guide season! Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here. He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more. If you’re looking for ways to up your affiliate income game, this episode is for you! In this episode, Chris shares: Why he started product review sites Why buyer intent is important and how to create content around it Why keywords like “best” and “top” are helpful for affiliate marketing The biggest mistakes affiliates make How you can authentically use affiliate links How you can win an optimization session with Chris Resources: SEMrush Ahrefs Top 7 Tips I Used to Make $41,438.42 in 2009 with Amazon Associates Amazon Associates Program Fee Schedule EasyAzon Amazon OneLink Up Fuel Follow Chris on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Photography, blogging as a career, and finding balance with Ali Martin. ----- Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven. How to Find Balance in Blogging Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever. We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day. In this episode, Ali shares: How she stumbled upon the idea for a blog & got started What motivated her to keep blogging when she didn’t even know she could make money with a blog Her tips for white photography When she quit her job to be a blogger full-time, and how long she thinks she’ll be doing it What she does to continue to grow her blog every day How she uses the Google Keyword Planner to get post ideas Why she surveys her readers every year Her best advice for new and experienced bloggers Resources: Food Blogger Pro enrollment opens on Thursday, November 8! Join at foodbloggerpro.com Gimme Some Oven 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic White Balance Eyedropper Tutorial Google Keyword Tool (note - this link will only work if you have an AdWords account set up) Gimme Some Oven on Facebook, Twitter, Pinterest, and Instagram Ira Glass quote on creative work foodbloggerpro.com/one If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom. ----- Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business. 7 Ways To Practice 1% Infinity If you’ve been around Food Blogger Pro for a while, chances are that you’ve heard of 1% infinity. It means making a little bit of progress, every single day, forever, and it’s our philosophy here at FBP HQ. But how do you actually practice 1% infinity in your own life? That’s the question Bjork is answering in today’s episode. And we’d love to know: what’s the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174! In this episode, Bjork shares: Why free events and webinars are valuable What proactive content consumption is How to block out time for microlearning An easy to fill your day with knowledge Why it’s important to connect with both similar and diverse groups of people How conferences or in-person events are inspiring What structure-free times are Resources: Register for our Video in 2019 Summit! Pocket This Week in Startups Startups for the Rest of Us MacBreak Weekly Mixergy If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider. ----- Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need. Creating What You Can’t Find Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it. So he fulfilled the need he saw and created the content himself. From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode. In this episode, Sven shares: How he formed his path online How he dealt with troubles early on The way he’s diversifying his income Why quality doesn’t always equate to sales Why you should think of your goals before choosing your tools Why they switched their focus from Instagram to YouTube Why he likes to produce content in advance Resources: Moleskine Gentleman’s Gazette ConvertKit InflusionSoft 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Traction EOS Follow him on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Rosscito! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.