The Food Blogger Pro Podcast

Starting a blog involves addressing common misconceptions, choosing a reliable web host, and utilizing WordPress and plugins. They discuss the importance of focusing on a niche, creating consistent content, and enjoying the work. Tips are given on choosing a host, the benefits of WordPress, and the differences between free and premium plugins.

When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate. ----- Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we're focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing. Monetization It's time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode. First, you'll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it's important to consider your user experience when it comes to ad placement. Then, Danielle! She's here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals. Last, Alexa and Bjork talk about affiliate marketing. While we're in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger. It's a great episode, and we can't wait for you to dive in. Enjoy! In this episode, you'll learn: How ads work When you should consider adding ads to your site What RPM is Why it's important to consider user experience when it comes to ads How to find your sponsored content rate How to understand what a brand wants Why a sponsored content report is important How to approach brands for the upcoming year Why we're removing affiliate links from Food Blogger Pro How to be an effective affiliate How to think strategically about monetization Resources: AdThrive Mediavine Sortable InfluenceKit The Get Your Price Course Businessese 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Join the Food Blogger Pro Affiliate Program If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to store your files in the cloud, the process we use to produce the podcast, and how Pinch of Yum manages their sponsored content. ----- Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how we store large video files, produce the podcast, and manage Pinch of Yum's sponsored content. Processes Today's episode is focused around processes, and while that may not sound all that exciting, processes are essential for our work. We use processes every day at Food Blogger Pro and Pinch of Yum, and you'll learn what we do and how we stick to these processes in this episode, First up is Emily, Pinch of Yum's Video Specialist. Video files are huge, so the processes she follows to compress and store her video files helps keep her computer tidy and her content organized. Next, Alexa talks all about…the podcast! She walks you through the entire podcasting process - from scheduling interviews, to recording episode, to editing, to publishing, and beyond. And last, Pinch of Yum's Communications Manager, Jenna, talks all about the way that Pinch of Yum manages their sponsored content work. From reviewing contracts to evaluating sponsors to getting paid, Jenna will teach you the ins and outs of making sure Pinch of Yum's sponsored content work gets done. While you're listening, we encourage you to think about some of the things you do every day or every week that could benefit from a formalized process. Enjoy! In this episode, you'll learn: Why processes are helpful and important How Emily organizes Pinch of Yum video clips The tool we use for cloud storage Why it's important to compress your files before uploading them to the cloud How we schedule interviews for The Food Blogger Pro Podcast What we use to record the podcast How we host the podcast and generate transcripts What Jenna's role is when it comes to sponsored content on Pinch of Yum How brands reach out to Pinch of Yum How the Pinch of Yum Intake Form works How the Pinch of Yum team reviews contracts How Pinch of Yum issues campaign reports How Pinch of Yum follows up with brands Resources: Things The E Myth and The E Myth Revisited Process.st The Life-Changing Magic of Tidying Up G Suite Final Cut Pro X Calendly Zoom Screenflow Adobe Audition Convert songs from files in a folder or on a disk Libsyn Rev Pinch of Yum's contact page Pinch of Yum's sponsored content landing page CoSchedule FreshBooks InfluenceKit 168: How to Add More Value to Your Sponsored Content with Mandi Gubler If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How recipe copyrighting works, important parts of a food photograph, how to find your photography style, and new content on Food Blogger Pro. ----- Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro. Content We'd go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that's our focus for today! First, you'll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement. Next up: Lindsay! And because we focus on food and we eat with our eyes, photography is a huge, important part of the content creation equation. She talks about styling, layering, and her approach to photography in this episode. And last: Alexa. You'll hear a quick update about some of the new content we've recently published to Food Blogger Pro for our members. We talk about a recent Q&A, new tools we're using, new courses we're planning, and more. It's a great episode, and our goal is that it helps you streamline your content creation process and helps eliminate some questions you might have around creating content for your food blog. Enjoy! In this episode, you'll learn: What parts of your blog posts are copyrightable What you can do if you find a copy of one of your recipes online What a DMCA takedown notice is The right way to give credit to another recipe when you were "inspired by" it Important parts of a food photograph How layers work in food photography How to find your photography style Some of the new content we've published on Food Blogger Pro Resources: Foodimentary Thug Kitchen Pinch of Yum's Buffalo Cauliflower Tacos Businessese Liss Legal Timeular Slack Google Search Console If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement. ----- Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more. Share Let's talk sharing content! In this episode, we're focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement. First, you'll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She's here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest. Then Abby, the Social Media Manager for all of our brands, talks about how we're using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value. And last, Bjork talks through what engagement actually is and how you measure it. We're always talking about how important engagement is, and he'll help you understand why that is. In this episode, you'll learn: How pins go viral When you save vs. when you share on Pinterest Common traits of successful pinners How you communicate with pinners What Pinterest finds most important when you're sharing content How to encourage readers to pin your content How to force-pin a specific image How much you should be pinning How Instagram Stories work How we structure Stories for Food Blogger Pro How engagement works How to calculate engagement Resources: Tailwind Tasty Pins Find pins from your site on Pinterest by using https://www.pinterest.com/source/foodbloggerpro.com/ where you replace foodbloggerpro.com with your URL NoPin: How to Tell Pinterest to Not Save an Image MiloTree Pinterest Developers Simple Pin Media The Simple Pin Collective Simple Pin Podcast Food Blogger Pro on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts. ----- Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more. Optimize It's time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and First, you'll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it's okay to have a 404 page and when you should consider noindexing your posts. Then you'll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts. And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they're having the impact you hoped. It's a simple way to keep tabs on whether or not you're targeting the right posts with the right optimizations. It's a really helpful episode, and we hope you'll be able to apply these tips to your own blogging efforts. Enjoy! In this episode, you'll learn: Who the Father of SEO was How to select old content to optimize and republish What it means to noindex a post If it's okay to delete a post What technical SEO is and how to optimize for it How you can find posts to optimize Why it's important to "connect" your posts Tools you can use to optimize your posts How to build authority How annotations in Google Analytics work Resources: Yoast SEO plugin SEMrush Moz Screaming Frog Broken Link Checker WP Rocket ShortPixel Cloudflare Contact Casey on his website, Media Wyse, and on Facebook Google Search Console MarketMuse Connect with Jeff Google Analytics If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid. ----- Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media. Trends This week on the podcast, we're focusing on trends, and you'll hear tips from three experts on site speed, blogging, and social media. First, Andrew from NerdPress will talk about trends in site speed, and he'll share his photo size recommendations, his favorite plugins, information about caching, and more. Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends. And last, Abby, Food Blogger Pro and Pinch of Yum's Social Media Manager will talk about some of the trends we're seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids. It's a great episode, and we can't wait for you to dive in. Enjoy! In this episode, you'll learn: Why site speed matters for bloggers How caching works What lazy loading is What the latest image size recommendation is How Lindsay approaches creating "trendy" content How hashtags work on Pinterest What Pinch of Yum uses to share content to Pinterest How we're customizing the Food Blogger Pro Instagram grid Resources: Google Trends WP Rocket a3 Lazy Load ShortPixel 188: Optimizing Your Website's Images with Simon Duduica NerdPress Tailwind Food Blogger Pro Deals Tasty Pins Follow Food Blogger Pro on Instagram, Pinterest, Facebook, and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format. ----- Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more. New It's the first episode of our new format for the Food Blogger Pro Podcast! We're trying a little 10ish episode experiment with this podcast format, and we'd love to hear what you think. In this new format, we're going to split each episode up into a few mini interviews, all surrounding the same topic. Today's topic is "New," and we talk about the new format, some of the new content we've published to Food Blogger Pro, how bloggers can approach creating new content, and more. We're so excited to launch into this new series! We cover: What's up with the new Food Blogger Pro Podcast format What's new on Food Blogger Pro How Lindsay creates new content for Pinch of Yum How a Food Blogger Pro member found success from connecting with others Resources: Food Blogger Pro enrollment is now open! Enroll today Food Blogger Pro Experts Asana Big Magic Food Blogger Pro Deals Hot Rod's Recipes If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook. ----- Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro. Enrollment Week at Food Blogger Pro Welcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we're holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class. Here are the deets: Tuesday, July 16: Our Instagram Playbook Event Thursday, July 18: Enrollment opens on Food Blogger Pro Thursday, July 25: The last day to get our current prices and access to the My Instagram Playbook Master Class An important note about this enrollment period is that Food Blogger Pro enrollment will stay open indefinitely, which means that enrollment will remain open after July 25! We are increasing our prices after that date, so if you want to lock-in our lower prices, be sure to join before then. Bjork summarizes all of the exciting events and offerings in this episode of the podcast, and we can't wait to share it with you! In this episode, Bjork shares: Why Instagram is so important for Pinch of Yum How to sign up for the Our Instagram Playbook Event When you can join Food Blogger Pro When our prices are increasing How you can get access to the My Instagram Playbook Master Class How to find testimonials from past and present Food Blogger Pro members Resources: Sign up for the Our Instagram Playbook Event! Learn more about Food Blogger Pro Learn more about the My Instagram Playbook Master Class Check out Food Blogger Pro testimonials If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom. ----- Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook. Pinch of Yum's Instagram Playbook We have some exciting news for ya today - we're holding a brand new, free, and virtual event next week called "Our Instagram Playbook." During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers. This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You'll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account's growth, why we believe engagement is the most important, and more. And…be sure to register for our free event next week at foodbloggerpro.com/playbook! In this episode, Lindsay shares: How the Pinch of Yum team uses Instagram How they generate income on Instagram What a playbook is Why it's helpful to have a playbook for something like Instagram Why it's important to keep track of your social media habits The two things that have contributed the most to their Instagram growth Proof that engagement is actually king What social media meetings look like on the Pinch of Yum team How you can sign up for our free, virtual event next week! Resources: Pinch of Yum on Instagram Lindsay on Instagram Sign up for the Instagram Playbook event! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.