The Food Blogger Pro Podcast

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore. ----- Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more. Focus It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that's exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise. But that's not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you'll find useful and actionable tips in this episode. Enjoy! In this episode, you'll learn: How she was nominated for a Saveur Award How and why she rebranded her blog Why she decided to focus on her niche How she monetizes her blog How she hired a virtual assistant How to make a Keep-Delegate-Delete list How to get better at specific tasks Resources: Designing Your Life Loom Isabel Eats Follow Isabel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek. ----- Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our most popular episodes with food photographer, Rachel Korinek. 5 Tips to Improve Your Food Photography It's time for another FBP Rewind episode, and this one is extra special because we're rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek. Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual. It's a great episode, and we hope you can apply some of these tips and skills to your own photography. Let's rewind! In this episode, you'll learn: Why still life photography is difficult What a food stylist does Why it's helpful to work with a team Why textured backgrounds are helpful How to capture shadows What negative fill is and how to work with diffused light Why layering is important in still life photography What color theory is The tools she recommends to have on hand Resources: Rachel's free photography course @bealubas @foodstylingbackgrounds Erickson Surfaces Nikon 85mm f/1.8G lens Everything Food Conference Rachel's masterclasses Two Loves Studio Follow Rachel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Melissa Coleman called, "The Year of the Pivot." The Year of the Pivot We're rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha. This episode is still one of our very favorite FBP Podcast episodes, and we think it'll be helpful, especially since we're already a month into the Q4 craziness that we typically face as food bloggers. I think Melissa's experiences will resonate with you as she talks about why it's important to play, how to recover from a "fall" in your business, and how to find what feeds your soul. This is such a great episode, and we're so excited to re-share it with you today! In this episode, you'll learn: What it was like to write a book Why she wanted to find a new direction How she navigated the fall Why it's important to play What it means to protect the everyday Why it's helpful to start with a problem and work to a solution How she's preserving her asset How she approached hiring What's next for her and her blog Resources: Todoist The Faux Martha The Minimalist Kitchen After the Fall The Horse Named Hustle Job Opening: Left Brain The Minimalist Kitchen Course Follow Melissa on Instagram 207: Consciously Uncoupling and Crafting the Ideal Workspace with Melissa Coleman If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging. ----- Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A. Your Questions Answered This is an exciting podcast episode because it will give you a taste of what it's like to be a Food Blogger Pro member! We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn't get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members' questions about video, ads, social media, and monetization today. Live Q&A days are always some of our favorite days of the month, and we're so excited to be able to give you a sneak peek into how these member-only events work. Enjoy! In this episode, you'll learn: What Q&As look like on Food Blogger Pro If photos or videos are more important for a food blog How you can use ads for your website How to schedule your social media posts What can give you the most earning potential as a blogger How to build an audience using your area of expertise Resources: Slickstream Tasty Pins CoSchedule Tailwind Sprout Social 223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 Routines Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life. While you're listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable. We hope this episode gets you excited about the wonderful world of routines! In this episode, you'll learn: Why it's helpful to filter your emails How to label your emails Why Bjork likes morning routines How Bjork journals How to do a quarterly bank review When you should review Google Search Console Why it's important to analyze the work you're already doing How to process your inboxes How to evaluate your week Resources: Shoeboxed Things Asana Trello The Five Minute Journal 124: How to Level Up Your Life with UJ Ramdas Google Search Console course 165: Getting Things Done with David Allen If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log. ----- Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog. Full Potential As bloggers, we're creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the "juice" out of them that you possibly can? This episode focuses on juicing your older content for all that its worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you'll learn how you can make one for your own blog. In this episode, you'll learn: What a post log is How Pinch of Yum uses their post log How to help automate creating your post log Resources: Pinch of Yum's first post Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes Structured Data Testing Tool Email Bjork if you're interested in a post log tool If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith. ----- Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job. All-In Today's guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO. But that's not the entire focus of today's episode. In fact, it's about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you're the most important part of your business, and how to build a successful sales funnel. Tommy has such an interesting story, and we hope you enjoy this episode! In this episode, you'll learn: How he started managing SEO at big companies How he left his full-time job to focus on his side business Why you're the most important part of your business What ClickMinded does How you should be approaching content to optimize for search How ClickMinded started to become profitable How to build a successful sales funnel The tools he likes to use for marketing What it means to have an unfair advantage Resources: 4-Hour Workweek Skin in the Game ClickMinded Udemy KWFinder Teachable ThriveCart Zapier Drip IFTTT RightMessage Burning the Boats on ClickMinded If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. ----- Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. Live One of our favorite things about working with a community for food bloggers is connecting with that community. When we were thinking about ways we could connect with our podcast community, we quickly figured out that it's difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct "sides" — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle. That is, of course, until today. 😉 Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today's podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you'll hear are sourced from our incredible community. Enjoy! In this episode, you'll learn: What backlinks are and how to get them for your site When you'll see results from your SEO work How many recipes you should have on your blog before you launch it How long it takes to monetize a blog If you try to optimize for long-tail or short-tail keywords How to monetize and grow a podcast Resources: 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth. ----- Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we're focusing on growth, and you'll learn about tribes, growing your social following, and tracking your growth with different tools. Grow If you have a blog, chances are you're interested in extending your reach and growing your audience. Luckily for you, that's exactly what this episode of the Food Blogger Pro Podcast is all about! First, Lindsay will talk about finding the Pinch of Yum "tribe" and publishing content specifically for that group of people. Finding your tribe is an important part of the growth puzzle because they're the people who are your "super fans" of you and your content. Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she'll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook. And last, Bjork talks about tracking your growth and understanding how your content is performing. It's important to understand where you're starting and how far you've come, and these tools make tracking your progress super simple. Excited for you to dive into this episode and implement some of these growth strategies - enjoy! In this episode, you'll learn: What a "tribe" is Why it's important to have a tribe How to find your tribe or super-friends Strategies for growing your Instagram account How engagement works on Instagram How to optimize for repins on Pinterest How to grow your following on Facebook using Facebook Groups What annotations do in Google Analytics How Google Search Console can help you figure out how your posts are performing Resources: Pinch of Yum's Facebook Group Ahrefs SEMrush Google Analytics Google Search Console Ask Bjork Anything! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Starting a blog involves addressing common misconceptions, choosing a reliable web host, and utilizing WordPress and plugins. They discuss the importance of focusing on a niche, creating consistent content, and enjoying the work. Tips are given on choosing a host, the benefits of WordPress, and the differences between free and premium plugins.