Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom.

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Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy.

Our Early Stage Strategy for Building Traffic and Marketing 

We’re so excited for this episode because it marks the start of our three-part series, “Projects.”

Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today.

We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way!

In this episode, Bjork shares:

• Why WP Tasty’s churn rate is low
• Why support is so important
• Where traffic is for WP Tasty
• How WP Tasty is optimizing their traffic
• Why it’s helpful to create content in buckets
• How WP Tasty is handling content scheduling and planning
• How WP Tasty uses pixels to retarget customers
• How to make a “quick start” guide for your content
• Why a specific opt-in is more helpful than a generic one

Resources:

• WP Tasty
• WP Tasty’s blog
• Ahrefs
• 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO
• CoSchedule
• 201: Email Marketing for Bloggers with Matt Molen
• Moz
• Sign up for the Food Blogger Pro waiting list

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.