The Food Blogger Pro Podcast

Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom. ----- Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site. Understanding Ads Ads can be an effective way to earn money from blogging, but how do you know you're making the most out of your ad placements? That's what Bjork is here to talk about today! He's sharing seven tips to help you increase the earnings you're receiving from the ads you're running on your site without having to increase your pageviews. From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue! In this episode, you'll learn: What viewability is What impressions are Why it's important to keep user experience in mind when it comes to placing ads on your site How you can encourage people to stick around on your site What overlay ads are What ad-supported video players are What sticky ads are Why you might want to delay using ads Resources: 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Slickstream AdSense Mediavine AdThrive Sortable If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign. ----- Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the "one thing" they're excited to accomplish in 2020. The One Thing This is a different kind of podcast episode, but we think you're really going to like it. Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that "one thing" you're excited to accomplish this year. And that's exactly what we're doing in this interview! Alexa, Bjork, and Emily each share the one thing they're excited to tackle in 2020, and we hope that it encourages you to figure out your "one thing" as well. In this episode, you'll learn: How Bjork manages a remote team Why we created a parent company Where the name "Tiny Bit" comes from How Pinch of Yum is repurposing video this year How Emily is creating step-by-step videos for Pinch of Yum blog posts How compilation videos work Resources: 204: Company Structure – LLCs, S-Corps, and Accounting, oh my! Blogging as a Business course - for members only QuickBooks Example of step-by-step videos on Pinch of Yum 232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How your site design can impact site speed, optimizing your category pages, and how to build your own thing with Bill Erickson. ----- Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog. Themes Bill is a WordPress developer, and he's here today to chat about the impact your site's design can have on performance and user experience. Bill works with food blogs quite a bit (Pinch of Yum included), so you'll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design. It's a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you're pursuing a site redesign this year. In this episode, you'll learn: How design differs from development The differences between frontend and backend development How to find the best theme What system fonts are How themes and design can impact site speed How theme frameworks work How often you should redesign your site How category pages can be optimized How a redesign can negatively and positively impact your site Advice for building your own thing Resources: PageSpeed Insights Google Fonts WebPageTest Check out Bill's website and contact him here If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Setting SMART goals, understanding the why behind your goals, and the importance of gratitude with Bjork Ostrom. ----- Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year. Three Ways to Set Smarter Goals in the New Year Tomorrow we welcome a new year and a new decade (depending on who you ask). And that's why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom. We all know how new years resolutions or goals typically go: we're ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen. If you've experienced this with your new years goals, you're not alone. And if you have some goals or resolutions you wish to keep this year, we think you're really going to love this episode. Bjork's tips will help you create goals that will last and help you accomplish those goals with the right mindset. In this episode, you'll learn: What SMART goals are Why it's important to understand why you're setting a specific goal Why gratitude is so important Resources: Hygge If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation. How to Level Up Your Life For today's FBP Rewind episode, we're rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas. UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year. And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year. So if you're looking for a little accountability and actionable ways you can accomplish those goals next year, I think you're really going to enjoy this episode. In this episode, you'll learn: Why he started Intelligent Change What gratitude journaling is How to use the Five Minute Journal What his morning routine looks like The benefits of meditation How to cultivate awe Why we sometimes don't reach our goals How to go through a process of self-discovery Resources: Intelligent Change Five Minute Journal Productivity Planner Headspace Cal Newport Myers-Briggs Type Indicator 16Personalities DISC Personality Test StrengthsFinder Kolbe If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom. ----- Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year. 7 Questions At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year? This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year. In this episode, you'll learn: How to take a step back and figure out your goals How to get things done by finding the work you enjoy Why it's important to think about your audience How to improve over time How to figure out what you need to stop or start doing Resources: Instacart If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell. ----- Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos. Repurposing Video If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you're done with that footage forever. Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience. You're doing all that work; don't just archive that video content and forget about it. Repurpose it. And today, you'll learn how. Enjoy! In this episode, you'll learn: How she balances clients and her blog work Why she's okay with slower blog growth How to approach video work How you can repurpose video Why it's important to post different videos on each social media platform How she charges for video work How roundup videos work Why watch time is important on YouTube How Pinch of Yum is repurposing video Where you can repurpose video Resources: Take the State of Food Blogging in 2020 Survey! 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell Food with Feeling 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie 206: YouTube for Food Influencers with Tim Schmoyer 050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com Tim's YouTube Consulting Adobe Premiere Pro Eating Bird Food Examples of Pinch of Yum repurposing video - No Knead Cheese Bread, The Best Swedish Meatballs Green Healthy Cooking Food Video Academy Facebook Group Follow Brita on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie. ----- Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites. A Better Experience If you've been around the food blogging industry for the past few years, you've probably heard the word "engagement" more than any other metric. And that's because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers. And that's why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers' sites. And if you've visited our sister site, Pinch of Yum, lately, chances are you've seen Slickstream in action. Heck, you might have even used Slickstream without even knowing. This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy! In this episode, you'll learn: How Kingston got his start Why you should reflect on your "why" Why listening is an important skill as a business owner Why it's important to pivot How to determine your success with KPIs How Slickstream works Why search is so important on websites How to use Slickstream on your site Resources: Slickstream The Pinch of Yum - Slickstream case study If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison. ----- Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience. Membership Sites You're an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience? That's where Mike comes in. He's here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members. And even if you don't have a membership site, you'll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy! In this episode, you'll learn: How his membership site has changes in the past few years Why evergreen content is so important for membership sites Why their free Facebook group helps drive sales What churn is and how to reduce it Why onboarding is so important What it is that gives membership sites "stickability" How specific your niche should be Why audience surveys are important Why segmentation is important for marketing Resources: 062: How To Launch a Membership Site with Mike Morrison from The Membership Guys Membership Academy The Membership Guys The Membership Guys Podcast Membership Mastermind Facebook Group Churn Buster MemberPress Gravy 053: Pat Flynn's Tips for Building Online Businesses That Fly ActiveCampaign Teaching Packs The Empowered Educator Scott's Bass Lessons Follow Mike on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert. ----- Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing. Email Marketing What comes to mind when you hear the words, "email marketing"? Is it something you're excited about? Or is it "yet another thing" you have to figure out? Whatever your relationship with email is, you'll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy. We're so excited for you to check out this episode, and if you listen all the way through, you'll find out how you can schedule a free 30-minute strategy call with Allea! In this episode, you'll learn: Allea's six-step process for email marketing How to audit your current email setup How to perform a technical audit of your current ESP Why you should segment your email lists How to know who is on your email list How to address objections from people on your lists What a long-term nurture sequence is How to move people to act via email Allea's recommendations for automation-building Resources: Duett Mailchimp ConvertKit ActiveCampaign 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Schedule a 30-minute strategy call with Allea If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.