Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom. ----- Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy. Our Early Stage Strategy for Building Traffic and Marketing  We’re so excited for this episode because it marks the start of our three-part series, “Projects.” Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today. We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way! In this episode, Bjork shares: Why WP Tasty’s churn rate is low Why support is so important Where traffic is for WP Tasty How WP Tasty is optimizing their traffic Why it’s helpful to create content in buckets How WP Tasty is handling content scheduling and planning How WP Tasty uses pixels to retarget customers How to make a “quick start” guide for your content Why a specific opt-in is more helpful than a generic one Resources: WP Tasty WP Tasty’s blog Ahrefs 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO CoSchedule 201: Email Marketing for Bloggers with Matt Molen Moz Sign up for the Food Blogger Pro waiting list If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for Bloggers  Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing. It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it. But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list. It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening. In this episode, Matt shares: Where the name Personalized Paths come from Why segmentation is important What it was like to move from full-time employment to self-employment Why content creators should be implementing an email strategy How to get more readers on your list What to send your readers once they’re on your list How to solve your readers’ problems How to maintain a healthy email list Resources: Personalized Paths Picture the Magic Calendly ConvertKit 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Email Jump Start Email on Autopilot Information on Matt’s consulting service If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Quackygirl33! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How we built a membership site on WordPress, how we work as a team, and how we run our business with Bjork Ostrom. ----- Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro. The State of Food Blogger Pro  And the day is here! Welcome to the 200th episode of The Food Blogger Pro Podcast! To celebrate, we’re focusing on…Food Blogger Pro! More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business. Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week! In this episode, Bjork shares: How we built a membership site on WordPress The plugins we’re using on WordPress How we work as a team How the business works How the podcast works Resources: 000: Our Beliefs, Our Hopes, and Our Dreams 195: Some Exciting Updates Coming to Food Blogger Pro with Bjork Ostrom Restrict Content Pro bbPress Stripe PayPal Intercom Nutrifox ActiveCampaign ConvertKit Vimeo ScreenFlow Slack Asana Zoom Loom G Suite Quickbooks Shoeboxed Justworks Slavic401k PeopleKeep Track1099 Heil PR40 USBPre 2 Libsyn If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom. ----- Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal. The State of Pinch of Yum  Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses - Pinch of Yum and Food Blogger Pro. Today’s focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she’s now back at work three days a week. Because of these changes, her schedule and workflow has had to change a bit, and that’s what she’s here covering today. She’ll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done. In this episode, Lindsay shares: What her schedule looks like now What takes away from her efficiency Her tips for recipe development What it’s like to work with a shoot assistant How she works with a photography template How she works with a blog post template Resources: Instacart Destination Delish Photo Mechanic Adobe Lightroom Toggl Follow Pinch of Yum and Lindsay on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer. ----- Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads. Using Google Ads as a Blogger  We see ads all of the time, but do you know how to run, optimize, and analyze your own ads? Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here today to chat about the strategies, tools, and placements you can consider as you’re getting ads set up for your content. If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy. In this episode, Chris shares: The difference between AdWords and Google Ads What Google Ads is and how it works Where you can see Google Ads The difference between Google Ads and AdSense When should you consider using Google Ads How to get up and running with Google Ads Strategies for using ads How ads work on YouTube Resources: Google Ads Paid Search Podcast Check out Chris’ website and services If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer. ----- Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data. Making Sense of Your Website Analytics  We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation. Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses. You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers. In this episode, Jeff shares: How he started to work with analytics How he helps makes numbers more accessible What bot traffic is Why you want to remove your own traffic from your analytics How you can make sense of (not provided) information in Google Analytics How you can use goals in Google Analytics How to use Google Data Studio The outcomes of his 90 day content marketing challenge Resources: How to Increase Amazon Affiliate Earnings Jeffalytics MonsterInsights Jetpack Stats Google Tag Assistant How To Identify And Remove Bot Traffic In Google Analytics Google Analytics Opt-out Add-on Keyword Hero Data Driven Marketing Objectives: How To Define, Track, And Achieve Your Marketing Goals Google Data Studio Databox 90 Day Content Marketing Challenge Jeff’s resources for Food Blogger Pro Podcast listeners Check out Jeff’s courses Follow Jeff on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker. ----- Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing. Answering Your Questions about Influencer Marketing  Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective. Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you! We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands. In this episode, Nick shares: How he started Sparq Designs Why brands like to offer free product How to start getting paid from sponsors How to measure ROI How to narrow your niche (and if you should) How you can fit into a brand’s strategy How to start a long-term relationship with a brand How to change your mindset when you work with brands What brands and influencers are looking for Resources: Notion Sparq Designs Follow Sparq Designs and Nick on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom. ----- Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we’re making on Food Blogger Pro. Some Exciting Updates Coming to Food Blogger Pro  Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we’re finally spilling the beans: we’re moving to WordPress! That’s right! We’re migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress. There are many reasons why we’re switching over to WordPress, and that’s what Bjork is here to talk about today. He’ll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more. We’re so excited to share this new and improved version of Food Blogger Pro with you. :) In this episode, Bjork shares: The story of how Food Blogger Pro started How Food Blogger Pro is currently set up Why we’re moving to WordPress His thoughts about starting something Resources: Kicktastic FortySeven Media Sign up for the Food Blogger Pro waiting list! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler. ----- Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content. Making Great Content Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality content she can. That’s what she’s here to chat about today. You’ll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy! In this episode, Sam shares: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like to win a Saveur Blog Award Why the quality of your content is so important What makes quality content Resources: Planoly Frosting and Fettuccine Follow Sam on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger. ----- Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog. Doing Less to Accomplish More  Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to. This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her. In this episode, Nora shares: How she ended up with A Clean Bake What happened when she took her blog full-time How she decided to go back to work Why she wrote a business plan The tools that she uses to run her blog How to make your old content work for you What it means to write for ads Resources: CoSchedule A Clean Bake Ahrefs SEMrush Hashtag Jeff SEO Mastermind Course Google Search Console AnswerThePublic Zapier Follow Nora on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, WisteriaJ7! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.