How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format. ----- Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more. New  It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think. In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic. Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more. We’re so excited to launch into this new series! We cover: What’s up with the new Food Blogger Pro Podcast format What’s new on Food Blogger Pro How Lindsay creates new content for Pinch of Yum How a Food Blogger Pro member found success from connecting with others Resources: Food Blogger Pro enrollment is now open! Enroll today Food Blogger Pro Experts Asana Big Magic Food Blogger Pro Deals Hot Rod’s Recipes If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook. ----- Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro. Enrollment Week at Food Blogger Pro  Welcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we’re holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class. Here are the deets: Tuesday, July 16: Our Instagram Playbook Event Thursday, July 18: Enrollment opens on Food Blogger Pro Thursday, July 25: The last day to get our current prices and access to the My Instagram Playbook Master Class An important note about this enrollment period is that Food Blogger Pro enrollment will stay open indefinitely, which means that enrollment will remain open after July 25! We are increasing our prices after that date, so if you want to lock-in our lower prices, be sure to join before then. Bjork summarizes all of the exciting events and offerings in this episode of the podcast, and we can’t wait to share it with you! In this episode, Bjork shares: Why Instagram is so important for Pinch of Yum How to sign up for the Our Instagram Playbook Event When you can join Food Blogger Pro When our prices are increasing How you can get access to the My Instagram Playbook Master Class How to find testimonials from past and present Food Blogger Pro members Resources: Sign up for the Our Instagram Playbook Event! Learn more about Food Blogger Pro Learn more about the My Instagram Playbook Master Class Check out Food Blogger Pro testimonials If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom. ----- Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook. Pinch of Yum’s Instagram Playbook  We have some exciting news for ya today - we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers. This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more. And…be sure to register for our free event next week at foodbloggerpro.com/playbook! In this episode, Lindsay shares: How the Pinch of Yum team uses Instagram How they generate income on Instagram What a playbook is Why it’s helpful to have a playbook for something like Instagram Why it’s important to keep track of your social media habits The two things that have contributed the most to their Instagram growth Proof that engagement is actually king What social media meetings look like on the Pinch of Yum team How you can sign up for our free, virtual event next week! Resources: Pinch of Yum on Instagram Lindsay on Instagram Sign up for the Instagram Playbook event! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords. ----- Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging. How to Make $40K in the First Year of Blogging  We’re so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea’s Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then. This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you’re already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you’ll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business. As you’re listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income. In this episode, Chelsea shares: What her first step was to starting her blog as a business Why she underestimated the amount of money she would make in her first year Where her first year income came from The equation she used to calculate how much to charge for her first sponsored post How she balances family & work Why it takes her 15 hours to make a blog post How she decides what posts to make videos for What her Facebook strategy looks like What she would have done differently looking back Resources: Chelsea’s Messy Apron Chelsea’s eBook Adobe Premiere Pro Mixergy Podcast The sponsored post equation from Wooden Spoons Kitchen: (Time Spent x Hourly Rate) + ( (Page Views/1000) x Advertising rate)= $Price per Post If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to lean into a blogging niche, how to sell physical products online, and how blogging has changed through the years with Suzy Karadsheh. ----- Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online. Full-Time Blogging and Physical Products  Today we’re hearing from Suzy, the blogger behind the site, The Mediterranean Dish. Suzy’s story is really awesome because she found her niche and really leaned into that niche, and then her blog took off. From running her own online store for her own products to bringing team members on to help with her business, Suzy is totally owning her space in the blogging world, and she’s here to tell you how she’s doing it. You’ll learn about some of the tools and processes she relies on, how she sells physical products, how she finally decided to take blogging seriously, and so much more. Enjoy! In this episode, Suzy shares: How blogging has changed since she started When she decided she would take blogging seriously How she formed her niche What the Mediterranean diet is The decisions that helped her blog take off How she sells physical products How she wrote for a magazine Resources: Submit a podcast idea! The Mediterranean Dish WP Tasty Nutrifox 15 Ways to Avoid Blogger Burnout 059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom Shippo If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Iva from Food by Iva! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Building routines to deal with daily chaos, how parameters help you design, and tips for refining your design with Melissa Coleman. ----- Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace. Consciously Uncoupling and Crafting the Ideal Workspace You may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot. Today, she’s here to continue the conversation and talk about the project she has been working on recently: designing the new Pinch of Yum offices. If you don’t have a dedicated office to work from, you’re not alone. But that doesn’t mean that you can’t make intentional decisions to refine and optimize your workspace. Melissa is here to talk through her process for designing a space, as well as the tips that you can and apply to your own workspace. In this episode, Melissa shares: How she’s pivoting her time Why it’s important to put some thought your workspace How she builds routines to deal with daily chaos Why you should start with the function of your space Why mood boards are helpful What parameters help you do The indicators that your space might be sub-optimal Tips for refining your design Resources: 181: The Year of the Pivot with Melissa Coleman Melissa on Instagram The Faux Martha Get in touch with The Faux Martha team about their design work The Minimalist Kitchen If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, mak@sgt! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How YouTube prioritizes videos, why YouTube is different from other social platforms, and the characteristics of successful YouTube accounts with Tim Schmoyer. ----- Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube. YouTube for Food Influencers  While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube? Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you’re already making food and recipe videos, you’ll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you’re not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform. In this episode, Tim shares: Why YouTube is important for creators When he realized he could make a career out of YouTube Why you need to fail How he monetizes his channel If it’s too late to start on YouTube The characteristics of successful accounts How YouTube prioritizes videos Why YouTube is different from other social media platforms How to deal with haters His advice for creators who want to rely on YouTube for income What UTM parameters are and why they’re helpful Resources: 050: The Secret to Engaging Video with Tim Schmoyer Six Sisters Stuff Thou Shall Prosper: Ten Commandments for Making Money YouTube for Food Influencers course Video Creators Podcast If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, smallfarmbiglife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

What a Personal Board of Directors does, how to fill the seats on your Personal Board of Directors, and how your Personal Board of Directors can help you grow with Bjork Ostrom. ----- Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors. How (and Why) You Need to Build a Personal Board of Directors  In the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors. The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you’ll learn how to form a Personal Board of Directors for yourself, what seats you migh want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy! In this episode, Bjork shares: What a Board of Directors does The seats he fills on his Personal Board of Directors Who is a part of his Personal Board of Directors What the future of his Personal Board of Directors could look like Resources: Things Zoom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

What is an EIN, how to separate your business finances from your personal finances, and keeping your books in order with Bjork Ostrom. ----- Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’ve structured our businesses and the tools we use to manage them. LLCs, S-Corps, and Accounting, oh my! If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future. Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You’ll learn why it’s important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income. In this episode, Bjork shares: How you can be strategic with your losses Why it’s important to separate your business income from your personal income What an EIN is Why we’ve separated the financials for each of our businesses How we make sure our books are in order What tools we use to keep track of our purchases and income Resources: QuickBooks Pilot Shoeboxed Leave us a review on iTunes! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Balancing the attention you give to ads, increasing your business' earning potential, and making a blog visit more valuable with Bjork Ostrom. ----- Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit. How We’re Finding and Juicing the Low-Hanging Fruits in Our Businesses  Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work and getting a big return. This episode is part two of our four-part “Projects” series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He’ll encourage you to find the things you’re already doing and do them a little bit better so that you can be more efficient and effective with your work. In this episode, Bjork shares: The two ways you can optimize the ads on your site How you can balance the attention you want to give up to ads How you can increase the earning potential of your business How to make a blog visit more valuable Resources: AdThrive Mediavine Slickstream OneSignal 202: WP Tasty – Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.