230: Membership Sites - How to Gain and Retain Members with Mike Morrison

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison.

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Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

Membership Sites 

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.

And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

In this episode, you’ll learn:

• How his membership site has changes in the past few years
• Why evergreen content is so important for membership sites
• Why their free Facebook group helps drive sales
• What churn is and how to reduce it
• Why onboarding is so important
• What it is that gives membership sites “stickability”
• How specific your niche should be
• Why audience surveys are important
• Why segmentation is important for marketing

Resources:

• 062: How To Launch a Membership Site with Mike Morrison from The Membership Guys
• Membership Academy
• The Membership Guys
• The Membership Guys Podcast
• Membership Mastermind Facebook Group
• Churn Buster
• MemberPress
• Gravy
• 053: Pat Flynn’s Tips for Building Online Businesses That Fly
• ActiveCampaign
• Teaching Packs
• The Empowered Educator
• Scott’s Bass Lessons
• Follow Mike on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.