218: Monetization: Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers

Sep 3, 2019

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When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate.

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Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing.

Monetization

It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode.

First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement.

Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals.

Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:

How ads work
When you should consider adding ads to your site
What RPM is
Why it’s important to consider user experience when it comes to ads
How to find your sponsored content rate
How to understand what a brand wants
Why a sponsored content report is important
How to approach brands for the upcoming year
Why we’re removing affiliate links from Food Blogger Pro
How to be an effective affiliate
How to think strategically about monetization

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.