Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl. ----- Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel. 778K YouTube Subscribers YouTube is a great place to share your food videos, and there’s undoubtedly a lot of opportunity on the platform for food creators. And it’s what we’re focusing on in today’s episode with Caitlin! In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You’ll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more. If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you’ll have a lot of takeaways from this conversation. Enjoy! In this episode, you’ll learn: How Caitlin started sharing food content online Why she decided to launch her food blog How she became a full-time content creator What her different revenue streams look like How she got more comfortable being on camera How you can earn money sharing videos on YouTube How she repurposes content across different social media platforms What her YouTube content strategy looks like What equipment she uses to film her videos What tasks she outsources for her business Resources: From My Bowl Caitlin’s YouTube channel AdThrive 365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron YouTube Partner Program Overview & Eligibility Canon 5D Mark III Canon 70D The Bite Shot Follow Caitlin on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu. ----- Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing. Developing Your Voice From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess! Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more. If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode! In this episode, you’ll learn: How Jess became a food blogger What she learned working as a copywriter Why it’s important to be really clear when writing recipes What readability is How to develop your voice as a writer How to share your personality while also writing for SEO How to write eye-catching captions for social media The biggest mistakes she sees bloggers make when writing Resources: Sweetest Menu Hemingway App Grammarly 1000 True Fans by Kevin Kelly Baron Fig Will Write for Food Download the free Starter Kit ebook here! Follow Jessica on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels. ----- Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality. Becoming a TV Personality Have you ever wanted to share your recipes on TV… but you’re not sure how to actually book TV appearances as a content creator? That’s what we’re chatting about in this episode with Rosalynn! She’s a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks. You’ll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more. In this episode, you’ll learn: How Rosalynn became a content creator What mindset shifts she made to further her career How she booked her first TV appearance Her best tips for booking TV appearances What her team looks like What her overall goals are for her brand and business How she monetizes her business How she works with brands for TV appearances How she determines her rates for TV appearances Why she decided to launch her production company, Brown Hands Media Resources: Rosalynn’s website Brown Hands Media Follow Rosalynn on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent. ----- Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts. Writing Great Blog Posts As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent! She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like. It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it! In this episode, you’ll learn: How Ashley got into content marketing What she does at TopHatRank and TopHatContent What’s involved in a content audit Why she recommends republishing old content When you might want to delete a blog post What it means to noindex a post What user journey means How backlinks work How to come up with content ideas with ranking potential How she recommends structuring a blog post Resources: TopHatRank TopHatContent TopHatSocial Tastemaker Conference Semrush BuzzSumo Slickstream 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Built to Sell: Creating a Business That Can Thrive Without You SEO for Bloggers Webinars Semrush’s Topic Research Tool AnswerThePublic Yoast SEO Follow Ashley on Twitter Follow TopHatRank on Facebook, Instagram, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris. ----- Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business. How to Start a Successful Bakery Business We’re really excited to welcome Rob and Jen back to the podcast after three years! When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches. Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more. In this episode, you’ll learn: Why Rob and Jen decided to shut down their bakery Why they decided to launch the Start Small Win Big Academy How they approach marketing for their new business How they use paid advertising to grow their business How they attract students who are motivated and excited Why they encourage their students to smart small and grow over time Resources: Start Small Win Big Academy 192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business Lovin’ from the Oven Jess Sims Food Blogger Pro Directory Follow Rob and Jen on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron. ----- Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring. Finding Your Zone of Genius and Hiring the Right People Have you ever heard of the Zone of Genius? When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team! In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more. If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode! In this episode, you’ll learn: How Emily works with food bloggers Why job listings should be as specific as possible The difference between freelancers and employees How to find your Zone of Genius How to decide what to outsource first How food bloggers should approach writing job listings How to know how much to pay freelancers Where to post your job listings How to know when you’re ready to hire How to avoid feelings of burnout Resources: Emily’s Website Work with Emily Download the Zone of Genius workbook 286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron The Big Leap Open: An Autobiography The Hero’s Journey How To Use Your Zone Of Genius To Hire The Best Freelancers 3 Mistakes To Avoid When Writing A Job Posting 3 Things to Write About in Your Journal to Live Your Best Life Upwork The War of Art Follow Emily on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck’s Oven. ----- Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook. Self-Publishing a Cookbook We’re so excited to welcome Chelsea back to the podcast after three years! When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook. And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode! In this episode, you’ll learn: What Chelsea learned self-publishing her first cookbook What sous vide is How she earns money as a freelancer How she keeps track of her income and expenses Why she decided to lean into a niche How her cookbooks have created so many opportunities for her How she stayed organized when writing her cookbooks What tools she recommends using to self-publish a cookbook Why she decided to launch her Sous Vide School How she prints her cookbooks and fulfills orders How much she earns per cookbook sale How she teaches others how to self-publish cookbooks Resources: A Duck’s Oven The Cookbook Lab How to Determine Your Cookbook Topic Chelsea’s Income Streams as a Food Blogger 187: How to Self-Publish Your Own Cookbook with Chelsea Cole Pinch of Yum Traffic and Income Reports QuickBooks Self-Employed 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Asana Google Drive Airtable InDesign Canva Sous Vide School Kindle Direct Publishing IngramSpark Follow Chelsea on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade. ----- Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers. Google Analytics 4 If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4. But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition? That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more. In this episode, you’ll learn: Why Alison decided to launch her business What Google Tag Manager is and how it works How Google Analytics 4 differs from Universal Analytics What events are in GA4 When she advises website owners to install GA4 How to install GA4 How reports work in GA4 How to strategically look at your analytics Resources: Digital-ade Find Alison on FBP Google Analytics Google Tag Manager Introducing Google Analytics 4 (GA4) Google Data Studio Tableau Microsoft Power BI Google Analytics Support Center Google Skillshop Analytics Mania Simo Ahava Semrush Ahrefs Moz Google Ads Follow Alison on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords. ----- Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research. Keyword Research Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords! Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode. You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy! In this episode, you’ll learn: Why Aleka started focusing on keyword search What keywords and modifiers are How keyword research works What the different phases of keyword research look like What keyword research tools she recommends How to balance passion versus performance publishing Why user intent matters How to get started with keyword research Why it’s important to analyze and track your keywords Resources: Cooking With Keywords Get 10% off any Cooking With Keywords course or coaching service (available for FBP members only) Aleka’s Get-Together Keysearch Semrush Ahrefs Keywords Everywhere Keyword Surfer Substack Follow Aleka on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else. ----- Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger. Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger Can you imagine growing your food blog while also traveling full-time? Well, that’s what Eric does! He runs the food blog Eat Like No One Else, and in this episode, you’ll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day. Eric’s story is so incredible, and no matter where you are in your blogging journey, we know you’ll have so many great takeaways from this conversation! In this episode, you’ll learn: How Eric got into food blogging How he shares non-recipe content on his site How he became a full-time food blogger How he monetizes his site Why his traffic skyrockets in Q4 How he travels the country full-time with his family of six Why he decided to launch a podcast Why he focuses so much on updating old content Why he doesn’t compare himself to other bloggers Resources: Eat Like No One Else Pinch of Yum Income and Traffic Reports Best Crab Apple for Eating - Chestnut Crab Mediavine The Feast Plugin Costco Meat Prices 2022 Screenshot Advanced “Jump To” Links Follow Eric on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership