How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich. ----- Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm. What Google is Expecting from Food Creators Us, to Google Search: Why are you the way that you are? If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results. And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.” Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors! In this episode, you’ll learn: How he helps recipe bloggers at TopHatRank What White Hat and Black Hat SEO are How Google understands user intent How to tell when Google updates its algorithm Who names the Google Algorithm changes and how you can know what’s included If Google could make an update that only updates the food and recipe space Who John Mueller is How Google understands the content of a web page Whether or not schema is a ranking factor If should creators should create content in service of the algorithm How to understand what ranks well on Google What domain authority and authoritativeness are How plural search terms are understood by Google Resources: TopHatRank Casey Markee Media Wyse TopHatContent TopHatSocial SEO for Bloggers Webinars 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura Semrush Sensor MozCast What creators should know about Google’s helpful content update Google’s Medic Update List of Google Search ranking updates Yoast SEO TopHatRank for Bloggers How to Update Seasonal Content – SEO For Bloggers Episode #26 Pinterest Organic: Recap of SEO For Bloggers Episode #25 Follow TopHatRank on Instagram, Twitter, and YouTube Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai. ----- Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she’s grown her blog while working a full-time job. Growing Your Blog with a Full-Time Job Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone! Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic about maximizing her time and resources to grow and monetize her site. In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode! In this episode, you’ll learn: How Shweta started sharing food content online What she does for her full-time job Why she moved away from doing restaurant reviews How she improved her food photography Why she recommends setting business hours for your blog Why content batching can help you maximize your time as a blogger Why it’s so important to invest in yourself and your business What courses and masterminds she went through to grow her blog Why she recommends planning your quitting criteria Why it’s so helpful to build connections within the food blogging community Resources: Masala and Chai The Feast Plugin Media Wyse TopHatRank Frosting and Fettuccine’s Food Photography Classes and Workshops Style Me Creatively 021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews Mediavine Cooking with Keywords The Food Blogging Mastermind - Sweet Tea + Thyme MrBeast’s YouTube channel Why Jim Carrey Wrote Himself a $10-Million Check Before He Had $10 Million Follow Shweta on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat. ----- Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator. Monetizing as a Food Creator Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator. In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more. Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode! In this episode, you’ll learn: Why Tessa decided to launch her food blog How she narrowed down her content focus and landed on her niche Why she focuses so much on diversifying her income streams How she sells physical and digital products Her best tip for those who want to start offering digital products What tools she uses to run her online course Why she decided to expand her team How she manages her weeks and optimizes her time Resources: Handle the Heat Shop Handle the Heat The Magic of Baking course Angelfire StumbleUpon Sur La Table BlogHer AdThrive Mediavine LearnDash Kajabi Teachable Thinkific Deep Work: Rules for Focused Success in a Distracted World Run Like Clockwork Loom Follow Tessa on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts. ----- Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator. Q4 Advice Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content. So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today! In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator. In this episode, you’ll learn: Who the Food Blogger Pro Experts are How you can use Google Trends as a food creator Why it’s important to look at your RPMs during Q4 How to get your site ready for increased visitors during Q4 What a strong Q4 email marketing strategy might look like How to get the most out of Pinterest during Q4 Tips to stay on top of your sponsored content agreements How to optimize your top posts for Q4 Why you might want to pitch yourself to brands this time of year Why you might want to install Google Analytics 4 if you haven’t yet How to approach sharing seasonal content on YouTube Tips for sharing seasonal content as a vegan content creator Resources: Meet the Food Blogger Pro Experts Google Trends AdThrive Mediavine NerdPress Duett Simple Pin Media LISS Legal Businessese Pinch of Yum Republishing Content course

Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest. ----- Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events. Organizing and Running Large-Scale Virtual Events As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love? Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more. Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending! In this episode, you’ll learn: How Stefani became a food blogger Her best tips for growing on Instagram in 2022 How she helps creators grow their Instagram accounts Why she decided to launch The Bake Fest What to expect at The Bake Fest Holiday Edition What tools and apps she uses to run The Bake Fest How she promotes The Bake Fest and encourages signups What lessons she has learned running virtual events Resources: The Bake Fest Get registered for The Bake Fest Holiday Edition! Cupcake Project GrillinFools Build Digital Marketing Flow: The Psychology of Optimal Experience Bob’s Red Mill Airmeet AppSumo Eventbrite Mailchimp Zapier Slack The Life Of A Project from Steal Like An Artist Big Magic: Creative Living Beyond Fear Follow Stefani on Instagram, Facebook, and Pinterest Follow The Bake Fest on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno. ----- Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works. And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process! In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode! In this episode, you’ll learn: Why Yvette decided to launch her food blog How she wrote her first cookbook proposal Why she decided to do the graphic design for her first cookbook What lessons she learned from writing her first cookbook What she did differently with her second cookbook What it was like writing a cookbook with a co-author How she found her literary agent How she’s approaching writing her third cookbook Her best tips for those who want to write a cookbook Resources: Muy Bueno Muy Bueno: Three Generations of Authentic Mexican Flavor Latin Twist: Traditional and Modern Cocktails Shutterfly Hippocrene Books Sweet Life FoodieCrush Sally Ekus - The Ekus Group Yvette’s Emmy award-winning video: Celebrate Día de los Muertos (Day of the Dead) with a sugar skull decorating party Follow Yvette on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen. ----- Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works. And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies. You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode! In this episode, you’ll learn: Why Adrianna decided to launch her food blog How she got her first cookbook deal Her best recommendations for choosing a cookbook topic How much her advances were for her cookbooks What expenses she didn’t expect from writing a cookbook What lessons she learned from writing her first cookbook How royalties work How she approached writing her second cookbook What success she’s had with her second cookbook Resources: A Cozy Kitchen Pancakes: 72 Sweet and Savory Recipes for the Perfect Stack The Year of Cozy: 125 Recipes, Crafts & Other Homemade Adventures Joy the Baker Smitten Kitchen Levine Greenberg Literary Agency The Pioneer Woman St. Martin’s Press Twitter thread about NHL contracts Pinch of Yum — The Failed Recipes of 2015 Follow Adrianna on Instagram, Facebook, and TikTok Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School. ----- Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes. Teaching Online Cooking Classes Have you ever wanted to teach online cooking classes but you’re not sure how to get started? Well, Cynthia is here to help you out! She’s the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she’s here on the podcast today to share her best advice with our listeners. In this episode, you’ll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy! In this episode, you’ll learn: What Cynthia’s entrepreneurial journey has looked like What she learned working as a product manager Why she decided to launch Culinary Creator Business School What she teaches her students in her program Her best tip for those wanting to teach online cooking classes Why it’s so important to know your purpose as a business owner Resources: Culinary Creator Business School The Culinary Creator Business School Podcast Brit + Co 328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats Bumble Expo West Alt Summit Digital Course Academy 308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos Moment All-In Podcast From Market to Table Follow Cynthia on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena. ----- Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine. From 20k to 100k+ Monthly Pageviews Today, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator. Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products. No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode! In this episode, you’ll learn: Why Elena decided to launch her blog Why she focused on building connections within the blogging community How she strategically optimized her site How she grew her traffic and got accepted into Mediavine Why she decided to rename her blog How she earns money as a content creator What her in-person cooking classes look like How she sells physical products on her blog Resources: Cucina by Elena MacBreak Weekly Podcast Tasty Recipes Elena’s Italian Stories Salt & Lavender The 7 Habits of Highly Effective People Mediavine AdThrive The Feast Plugin NerdPress Cooking with Keywords TopHatRank Harmons Grocery Culinary Creator Business School Duett The Happiness Lab Podcast Shop Elena’s products Follow Elena on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom. ----- Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl. Growing Multiple Businesses Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast. Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more. If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode! In this episode, you’ll learn: The quick story behind Pinch of Yum What Bjork and Lindsay learned growing Pinch of Yum while also working full-time jobs Why they decided to expand their team Why they decided to launch Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit The difference between being a maker and a manager What they’ve found surprising about being entrepreneurs Their best advice for fellow entrepreneurs Resources: Simple Pin Podcast Simple Pin Media Pinch of Yum TinyBit Kolbe A Index Test 361: Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger with Eric Samuelson Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership