398: The Importance of Surveying Your Audience with Email with Allea Grummert

Developing an email marketing strategy, serving your audience, and building brand loyalty with Allea Grummert from Duett.

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Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett all about surveying your audience and email marketing.

Surveying Your Audience

There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.

And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at Duett, and the Food Blogger Pro Email Marketing Expert!

In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.

In this episode, you’ll learn:

• How to overcome the mental barriers of email marketing for your business.
• Why email marketing is so valuable for a food blog.
• How to use email to connect with and better understand your audience.
• How often you should email your subscribers.
• Why you might want to send a survey to your subscribers, what questions to ask, and how to use the survey data to serve your audience.
• How to tailor your emails (or blog posts) to better meet the needs of your readers.
• How to strategically develop your welcome sequence.
• About two email marketing case studies that illustrate the benefits of email marketing.
• How to work with Allea on your email marketing.

Resources:

• Duett
• ConvertKit
• Pinch of Yum
• Foureyes
• Typeform
• Clariti
• ProBlogger
• FinCon
• The Permission Sandwich Formula: How to Write Emails That Actually Get You Sales
• She Loves Biscotti
• Recipe Teacher
• Allea’s Your First Welcome Sequence resource for The Food Blogger Pro community
• Follow Allea on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership