383: TikTok, Whisk, and the Importance of Leaning into Video as a Food Creator with Julie Tran Deily

Creating viral food videos, sharing videos on TikTok, and editing your videos for different platforms with Julie Tran Deily.

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Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok.

TikTok, Whisk, and the Importance of Leaning into Video

Note: Since the recording of this interview, TikTok decided to sunset their Jump program, which Bjork and Julie mention during this interview. Therefore, Whisk Jump is no longer available as of December 1, 2022. As an alternative, creators can link directly to Whisk using their TikTok profile link.

When sharing recipe videos on social media, it can be hard to direct your followers to the actual recipe on your blog. Social media platforms just really don’t make it easy for us, do they?

Enter: Whisk! You can use this handy app to add a recipe link directly to your TikTok videos, and it’s what we’re chatting about today with Julie Tran Deily.

Julie used to work for Whisk, and she’s also been running her food blog, The Little Kitchen, for over 12 years. Video is a huge part of her strategy, and in this episode, she’s sharing her process for creating viral food videos, as well as a peek into how she uses tools like Whisk to grow her social media following and increase her blog’s pageviews.

In this episode, you’ll learn:

• Why Julie decided to launch her food blog
• How she had a video go viral on several different social platforms
• Why she really likes sharing videos on TikTok
• What her role looked like at Whisk
• How Whisk lets you link to your recipes on TikTok
• How she edits her videos
• How she converts vertical videos to horizontal videos to share on her blog
• Why she recommends experimenting and sharing on different social platforms

Resources:

• The Little Kitchen
• Julie's Crab Rangoon Facebook Reel
• Download a Free Content Strategy Guide from Julie Tran Deily
• Whisk
• Mediavine
• Final Cut Pro
• Info About the Whisk Creator Fund
• Adobe Premiere Rush
• Adobe Express
• InShot
• Follow Julie on Instagram, Facebook, and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

-----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership