"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Two ways to motivate: rewards or beliefs.(4:14) - Focus on your game, not competition.(7:03) - Start with why to inspire action.(9:32) - Beliefs create alignment and inspire followers.(12:35) - Trust fosters initiative, innovation, and loyalty.(15:32) - Stand by values, regardless of outcome.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making and long-term success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - Finite games: known players, fixed rules, winning objective.(2:36) - Infinite games: known/unknown players, changeable rules, continuous play.(5:00) - Business: infinite game, goal is to keep playing.(6:08) - Winning in business: stay in the game, not arbitrary achievements.(6:59) - Building lasting business: strategic, long-term decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Gurus made money but didn't know business.(3:08) - Learn competencies of running a business.(5:43) - Learn skills to take control of business.(9:11) - Own every aspect of your business.(9:54) - Outsourcing without learning leads to unsuccessful business.(10:44) - Consider owning all revenue for more profit.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:14) - Two schools of thought: marketing vs. organic growth.(1:37) - Learn marketing to fix cash flow and scale gym.(3:06) - Satisfy non-fitness needs for customer retention.(3:58) - Overdeliver with extra services and exceed expectations.(5:15) - Improve service to facilitate organic growth.(5:48) - Learn marketing and sales to enhance gym potential.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

In this podcast, Alex Hormozi discusses the importance of giving in interpersonal exchanges. He explains how giving more can lead to success in personal and business relationships. He shares personal examples of the positive impact of generosity and emphasizes the significance of trust. The speaker also highlights the power of giving and helping others, as well as the concept of reciprocity in gaining influence and leverage in social relationships.

"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism and negativity from others when you are successful in your field. He emphasizes the value of focusing on your customers and solving their problems rather than getting caught up in the criticisms of others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:16) - Expect bashing. Stay focused, respond wisely.(0:59) - Don't worry if bashing is from underdeliverers.(3:42) - Don't get butt hurt. Focus on customers.(5:52) - Stay focused on customers. Bashers are jealous.(7:42) - Ignore bashers. Care for customers. Show social proof.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary equipment instead of focusing on customer service. He advises gym owners to prioritize stacking cash and increasing profit margins before considering opening a second location.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - Advantage: high-quality customer service and experience.(4:14) - Learn from mistakes, avoid financial pitfalls.(5:11) - Keep making money, stack cash.(6:44) - Take home profits before second location.(8:14) - Focus on net worth, not multiple locations.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard work over talent. He encourages listeners to embrace the same mindset and work harder to achieve their goals rather than relying solely on natural abilities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Kemp's struggles and value of hard work(3:32) - Talent alone doesn't guarantee success(5:59) - Humbling ourselves and learning from failures(6:39) - Recognizing untapped potential in talented team membersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Broke people are easier to sell to.(2:36) - Payment plans hurt sales.(4:19) - Avoid offering lower-priced alternatives.(5:47) - Believe in customer improvement, exploit poor money management.(6:44) - Gym trainers spend money on priorities, customers can too.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Best case: amazing shape, inspire family, new clothes.(2:52) - Overcome fears and doubts with Best/Worst case close.(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.(5:06) - Use risk reversal and satisfaction guarantee to boost sales.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition