
The Game with Alex Hormozi How To Inspire Your Team & Create An Evangelical Following In Your Clients & Your Employees. | Ep 61
7 snips
Jun 21, 2018 AI Snips
Chapters
Transcript
Episode notes
Two Ways To Motivate People
- People are motivated either by manipulation (carrots and sticks) or by inspiration.
- Inspirational leadership produces loyal, evangelical clients and employees who forego better deals.
People Buy What You Represent
- Customers buy what your brand represents, not just the product.
- Your product serves as tangible proof of the beliefs your brand stands for.
Spell Out Your Core Beliefs
- Define and clearly state your core beliefs so people can align with them.
- Cast an aspirational 'why' that customers and employees can emotionally follow.

