The Game with Alex Hormozi

How To Inspire Your Team & Create An Evangelical Following In Your Clients & Your Employees. | Ep 61

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Jun 21, 2018
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INSIGHT

Two Ways To Motivate People

  • People are motivated either by manipulation (carrots and sticks) or by inspiration.
  • Inspirational leadership produces loyal, evangelical clients and employees who forego better deals.
INSIGHT

People Buy What You Represent

  • Customers buy what your brand represents, not just the product.
  • Your product serves as tangible proof of the beliefs your brand stands for.
ADVICE

Spell Out Your Core Beliefs

  • Define and clearly state your core beliefs so people can align with them.
  • Cast an aspirational 'why' that customers and employees can emotionally follow.
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