The Game with Alex Hormozi

REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52

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May 11, 2018
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ADVICE

Best Case/Worst Case Close

  • Use the Best Case/Worst Case close to remove buyer anxiety and accelerate decisions.
  • Offer a clear satisfaction refund so prospects feel there is nothing to lose.
ADVICE

Use A Clear Satisfaction Guarantee

  • Implement a 100% satisfaction guarantee on service to build trust and convert more customers.
  • Make the guarantee specific (e.g., refund if service not delivered) and enforce it to prove confidence.
INSIGHT

Reverse Risk To Remove Objections

  • Framing risk reversal overcomes common objections like 'ask the husband' or fear of wasting money.
  • Removing perceived risk simplifies the decision and speeds conversions.
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