"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Best case: amazing shape, inspire family, new clothes.(2:52) - Overcome fears and doubts with Best/Worst case close.(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.(5:06) - Use risk reversal and satisfaction guarantee to boost sales.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using personal anecdotes to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Betrayal taught life lessons.(1:32) - Ego flares but empathy forgives.(4:29) - Empathy defuses anger towards trainer.(7:07) - Understanding others avoids lashing out.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a successful business, emphasizing the need for budgeting and knowing key financial metrics. He also suggests that money has energy and will only stick to those who pay it the most attention.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Money flows, but sticks to landlords.(2:53) - Attention is an asset. Pay attention to money.(4:17) - Understand business numbers. Pay attention for financial success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hardships and how they can lead to building valuable skills and expertise. He emphasizes the importance of perseverance and the idea that all labor brings profit, even if it doesn't come in the form of immediate success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Hard work, experience enhance lead generation in tough markets.(2:35) - Embrace hardship for strength and skill development.(2:59) - Confronting challenges in tough markets leads to growth.(4:23) - Overcoming hardships leads to success, skill development, growth.(4:45) - Improve skills, breakthroughs will follow. Keep working, improving.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in college helped him understand the value of hard work and persistence. He also discusses the importance of trying hard in business and not giving up when faced with challenges.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Pledging process: education, indoctrination, bonding with members.(5:23) - Entrepreneurs expect easy success, struggle with challenges.(6:38) - Hard work required for success despite difficulties.(9:30) - Most businesses fail due to incompetence and lack of effort.(10:36) - Many struggle, not enough effort to succeed.(13:52) - Innovation from trying and testing, not just theorizing.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Focus on delay, decision-maker, and money.(4:08) - Emphasize generational health, lasting results.(7:12) - Address problem, provide necessary support.(8:44) - It's okay to be afraid; you're normal.(10:12) - Question prospects: What will change without investment?(10:58) - Create impact, elicit gasp if necessary.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Brick-and-mortar gyms will survive and adapt.(2:00) - Success in retail requires high-value services and experiences.(3:32) - Embrace being high ticket, highest value provider.(5:32) - Exceptional service, support, and high success rates.(7:02) - Human accountability and relationships sustain brick-and-mortar gyms.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Clarify goals and past efforts to establish gap(2:56) - Probing reveals marketing limitations for gym owners(4:59) - Identify reason, leverage during conversation(7:43) - Highlight unsuccessful attempts to block solutions(8:47) - Overcome objections, remind of need for a solutionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Avoid copying others' pricing strategies, profitability varies.(3:32) - Innovate, avoid typical guru business models.(6:04) - Innovators enjoy full curve of success and profit.(7:58) - Focus on problem, solve it, deliver unique solution.(9:20) - People copy wrong aspects without understanding their purpose.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Truth accelerates thoughts, dishonesty consumes attention.(2:55) - Lying guarantees failure, honesty leads to success.(5:18) - Truth prevails, lies get exposed and ruin you.(6:32) - Dishonesty erodes character, truthfulness defines integrity.(8:46) - Embrace truth, build trust, and gain respect.(10:44) - Lies weaken you and hinder your dreams.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition