
The Game with Alex Hormozi MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55
May 17, 2018
AI Snips
Chapters
Transcript
Episode notes
Alex's $250k Second Gym Mistake
- Alex Hormozi spent $250,000 opening a second gym location just 15 months after starting his first gym.
- The second location made no more money and felt like a terrible decision because he focused on equipment instead of service.
Service Is Microgyms' Strategic Edge
- The competitive edge for microgyms is exceptional customer service and experience, not flashy equipment.
- Microgyms can charge premium prices by focusing on delivering amazing service rather than competing on facility quality.
Take Profits, Don't Reinvest All
- Avoid reinvesting all your profits back into your business without taking any money out.
- Always take profits and save cash to prevent doubling down unnecessarily and risking financial loss.
