The Game with Alex Hormozi

MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55

May 17, 2018
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ANECDOTE

Alex's $250k Second Gym Mistake

  • Alex Hormozi spent $250,000 opening a second gym location just 15 months after starting his first gym.
  • The second location made no more money and felt like a terrible decision because he focused on equipment instead of service.
INSIGHT

Service Is Microgyms' Strategic Edge

  • The competitive edge for microgyms is exceptional customer service and experience, not flashy equipment.
  • Microgyms can charge premium prices by focusing on delivering amazing service rather than competing on facility quality.
ADVICE

Take Profits, Don't Reinvest All

  • Avoid reinvesting all your profits back into your business without taking any money out.
  • Always take profits and save cash to prevent doubling down unnecessarily and risking financial loss.
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