"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Enterprise businesses extract and provide value to end users.(1:51) - Goodwill times sales equals revenue.(2:27) - Upselling includes multiple revenue streams and conversations.(6:52) - Upselling for gym owners: sell to goals, multiple revenue streams.(12:22) - Consistent value extraction is key to increasing revenue per customer.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - Lack conviction, need to believe in results for sign up.(2:23) - How to maintain conviction with potential failure?(4:01) - Highest conviction leads to highest closure(6:36) - Script doesn't matter, conviction does.(11:05) - Increase closure by analyzing alternatives to signing up.(16:11) - One favorite close: "fair enough."Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:26) - People need to see others do it before they comply.(5:22) - Asking what someone wants is the easiest way to sell.(6:55) - Changing variables changes outcomes, the most important sale.(9:28) - Conviction is key in the sale between you and your service.(11:58) - Conviction comes from considering alternatives.(15:18) - Belief in your service overcomes excuses, leading to success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the concept of monetizing a business's distribution network to generate passive revenue. He uses the example of a gym's members purchasing supplements and food to demonstrate how businesses can capitalize on their clients' purchasing habits to make money without extra effort.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:23) - Distribution base monetization for free products and services.(6:49) - Supplements sold with food covering normal expenses.(8:51) - Take care of your people to take care of customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Alex (@AlexHormozi) talks about the challenges of partnerships in small businesses and the importance of clearly defining roles. He advises against partnerships and suggests that entrepreneurs should develop all the necessary skills to operate a small business or hire someone to do it for a fraction of the cost of a partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - No clarity of roles in partnerships leads to issues.(3:11) - Clear division between entrepreneur and integrator is necessary.(5:14) - Clearly defined roles are key to success in partnerships.(7:25) - Define tasks and acknowledge strengths/weaknesses for success.(10:24) - Small businesses require fundamental skills.(12:26) - Establish buyouts early on to avoid conflict.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Rich people think about what poor people don't.(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.(6:19) - Customer expectations and transparency.(8:35) - Qualifications can change results and require less effort.(11:56) - Onboarding is a leading retention indicator.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Make an offer that converts. Upselling isn't illegal.(3:35) - Inform clients of options to get what they want.(6:23) - Market offers that convert. Sell helpful products. Keep testing.(7:37) - Trainers' poor money mindset; give up morals to make money.(8:43) - Clarify priorities, present information, help make informed decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth..Timestamps:(1:45) - Replace poor performers; disrespectful or uncommitted employees should leave.(3:52) - Poor performance is due to communication, skill, or motivation issues(5:44) - Scaling service requires scaling culture and values(7:59) - Respect authority to avoid termination. Communication may not be understood.(12:25) - Clear path to success motivates employees to perform well(14:58) - Team members must consistently perform to earn game time.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Score leads by value-based characteristics and behaviors.(6:08) - Qualify customers to cut inflow and reduce escalations.(10:28) - Analyze data from lost customers to identify traits of good/bad customers.(12:32) - Overdeliver value by demonstrating necessary skills for using your service.(14:07) - Sell towards behavior, sustainability, and long-term change instead of hot selling.(16:08) - Set proper expectations to avoid customer disappointment.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) Stack skills in deficiencies, find them, learn new skills.(4:54) - Consistency's not a skill, it's a character trait.(6:59) - Learn character traits to consistently execute acquired skills. Focus & patience.(8:35) - Beware of the woman in the red dress.(13:18) - Successful at anything, not everything.(14:55) - Effort to maintain muscle vs. make muscle increases dramatically.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition