“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:06) - 3 things for a successful marriage and business partnership.(6:53) - Cheerleader vs fullback concept by Gary V.(10:29) - First dollar together increases the likelihood of staying married.(12:17) - Society's definition of freedom vs entrepreneur's reality.(16:09) - Marriage is a partnership with priority, a partner in war.(20:26) - Helping partner and telling spouse as you do friends.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) Lesson learned: headline or hook matters.(4:34) Combined service made nutrition and accountability easy to understand.(6:33) Real business owners have real expectations.(8:28) Sell to their goal to solve their problem.(10:45) Hybrid still exists but called one-on-one nutrition accountability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Dislike absolutes; saying no one will outwork is stupid.(1:58) - We underestimate our work capacity.(3:12) - Most hard workers don't think about it.(5:50) - You can accomplish anything when you have no choice.(7:54) - No one will out-sacrifice you to be successful.(10:47) - We make our own identities, which may hold us back.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:31) - Get over it. Accept the marketplace will rise.(1:30) - Focus on monetizing customers you can control.(4:23) - Let math dictate, be less emotional.(5:19) - Make customers more valuable, provide more value.(6:54) - Stop complaining, provide more value, liquidate acquisition costs.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - Formula for fitness ads: duration, benefit, power word(4:12) - Next step: creative design(4:47) - Copy: specify target audience(7:02) - Start with attention-grabbing headline; consider branding and imagery(9:10) - Who it's not for can be more powerful than who it is for(11:38) - Ensure page matches offer, benefits, and results in adFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Information is the best investment for buying time.(7:07) - Spend money to acquire skills until you can't.(10:38) - Take responsibility for income level and become more valuable.(17:37) - Learn from those with talent stacks that surpass you.(24:05) - Need less, not more, things to make more money.(26:59) - Use talent stack to grow and sell business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets(2:14) - News: people change, stories remain, consistency in messaging(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity(4:50) - Stories: fit messaging buckets that the target audience responds to(7:32) - Story believability: personal elements in larger messaging buckets(10:41) - Pain points: hit multiple avatars, salient experiences, story experienceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Clear, simple communication is effective.(3:44) - Address the big, obvious problems in business.(7:13) - Goodwill is important to prevent attrition.(7:50) - Emotionally detach when appraising business.(10:00) - Finish strong to circle back to the beginning(12:34) - Consistency is key to making more money.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - sets winners apart from non-winners. It's about hunger.(4:09) - successful people driven by deep insecurities or fears.(4:48) - do you actually want what you claim to want?(10:02) - you know what to do, figure out why you're not.(12:24) - relief when making money is not champion-like motivation.(14:15) - choose not to make money when knowing how to make.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Good-intentioned advice has a micro-perspective(2:54) - Weigh expected earnings to compare opportunities(4:23) - Decide without emotion, look at realistic mat(7:50) - Weigh decisions and take risks as entrepreneurs(9:20) - Listening to wealthier people can be dangerous, seek relevant adviceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition