The Game with Alex Hormozi How to Get Leads Consistently (without Boredom) | Ep 156
16 snips
Oct 9, 2019 Marketing success hinges on consistency and relatable storytelling. Alex reveals how to refresh messaging without losing its core essence. He emphasizes the importance of crafting ads that connect deeply with audiences and staying relevant in a rapidly changing market. Utilizing personal experiences, he demonstrates the balance between creativity and familiarity in messaging. The discussion also highlights the need to target different customer avatars by hitting pain points that resonate, ensuring that stories remain engaging and believable.
AI Snips
Chapters
Books
Transcript
Episode notes
The Ford Anecdote
- Alex Hormozi recounts a story about Henry Ford and his marketing team.
- Ford, seeing the same ad mockup repeatedly, grew tired of it, but his CMO hadn't even run the ad yet.
The News Analogy
- Alex Hormozi uses the news cycle as an analogy for marketing.
- The core stories (crime, disasters, etc.) remain consistent; only the people involved change.
Leverage Messaging Buckets
- Identify your best-performing messaging "buckets."
- Find new stories that fit those existing buckets instead of constantly reinventing your message.
