The Game with Alex Hormozi What Happened to Hybrid??? | Ep 161
Oct 30, 2019
Change is tough, especially when launching a combined nutrition and accountability service. The speaker reveals hard-earned lessons about the importance of effective messaging and understanding client expectations. He emphasizes the power of selling solutions tailored to specific goals. Despite initial setbacks, the concept evolved into exclusive one-on-one nutrition coaching, highlighting the adaptability required in business. Join in for insights on optimizing client acquisition and enhancing offerings in the ever-changing fitness landscape.
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The "Hybrid" Misunderstanding
- Alex Hormozi branded his combined nutrition and accountability service "Hybrid".
- This led to confusion, with some gym owners thinking he was abandoning them and attracting the wrong clientele.
Complete Ads
- Ensure every ad fully explains your product's concept.
- Consumers don't consume ads in series; they often only see one.
Resistance to Change
- Communicating change is crucial, but remember that people resist change.
- This applies to employees, clients, and even family.