The Game with Alex Hormozi

$50Billion Lessons From The Former Head of Pricing/Packaging/Product at Vista | Ep 164

6 snips
Nov 15, 2019
Discover the power of analyzing data from lost customers to refine your target audience. Learn how to identify high-value customers and avoid pitfalls with proper expectation management. Gain insights into effective qualification strategies that boost customer satisfaction and retention. Uncover methods for delivering exceptional value and building trust with prospects through clear communication. Emphasize sustainable selling practices that foster long-term change instead of quick wins.
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ANECDOTE

Meeting Marcus Rivera

  • Alex Hormozi describes meeting Marcus Rivera, Vista's former head of pricing.
  • Vista is the world's largest private equity firm for software, managing over $50 billion.
INSIGHT

Scoring Leads and Customers

  • Most companies fail to score leads and customers based on value.
  • Vista analyzes data to identify high-value customer segments, focusing on expansion within those segments.
ADVICE

Qualifying Customers

  • Analyze exits and escalations to identify traits of good and bad customers.
  • Qualify prospects based on these traits to reduce escalations and improve customer quality.
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