The Game with Alex Hormozi "Im Poor Because Im a Good Person" Bullsh*t | Ep 166
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Nov 22, 2019 In this engaging discussion, the focus is on fitness entrepreneurs mastering the art of making converting offers. Upselling is not a dirty word; it can be part of ethical business practices. The importance of educating clients about their options is emphasized, allowing them to make informed decisions. Misconceptions about pricing and marketing in the fitness industry are tackled, encouraging professionals to reframe selling as a way to clarify customer goals and provide real solutions.
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Focus on Conversion
- Make offers that convert, regardless of format (six-week challenge, free workout, etc.).
- Focus on getting clients in the door first.
Money Mindset in Fitness
- Many fitness professionals have negative views on money, believing it requires unethical behavior.
- This can lead them to reject effective marketing strategies due to unfounded fears.
Upselling is Normal
- Upselling is a common practice in business, like offering appetizers or desserts at a restaurant.
- Don't be afraid to upsell clients in fitness, as it allows you to offer more tailored solutions.