The Game with Alex Hormozi Max Client Value Extraction | Ep 172
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Jan 26, 2020 Discover how maximizing goodwill can drive revenue in unexpected ways. The discussion highlights innovative upselling strategies, particularly in the rental car industry, showcasing a structured process to enhance customer experience. Alex illustrates how to create multiple revenue streams and engage clients effectively. He also shares insights tailored for gym owners on selling to customer goals and the importance of consistent value extraction for lasting profitability.
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Revenue Equation
- Online and in-person sales processes mirror each other, maximizing opportunities for upselling.
- Multiple sales attempts increase revenue, correlating goodwill with frequency of asks.
Rental Car Upselling
- Alex Hormozi analyzes a rental car experience, highlighting their upselling techniques.
- Despite a new rep, the choreographed sales process ensured consistent upselling attempts.
Goal-Oriented Selling
- Sell clients on their fitness goal, not just a membership or trial, for higher commitment.
- This method increases initial sale value and establishes longer-term client relationships.
