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The Game w/ Alex Hormozi

Latest episodes

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Apr 6, 2021 • 15min

How To Use Data in Marketing | Ep 290

It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Marketing: understanding data as a consistent source of new material.(1:45) - Data variables: base campaigns on different variables to maximize impact.(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.(9:54) - Three wheels: apply them to various stats like profit, revenue, churn.(11:59) - Alex's template: guide for data-driven marketing campaigns.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Apr 1, 2021 • 17min

$0-$100M Broken Down | Ep 289

We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Getting from $0 to $1 million: learn to sell one product on one channel(2:24) - Value ladder & increasing LTV through cross-sells, upsells, etc.(5:14) - Hierarchy within company & entrepreneur vs. entrepreneur dilemma(9:02) - Finding growth-driven entrepreneurs who innovate and take initiatives(14:29) - Entrepreneur's biggest problem: finding good people; hardest problem everFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Mar 30, 2021 • 14min

Rich People Behavior | Ep 288

Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:17) - The power of skills over money(1:33) - Investing in real estate vs. buying a business(3:56) - Negotiation tactics and seller financing(7:00) - Personal experience: expanding gym locations(10:15) - The philosophy of wealth and risk managementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Mar 25, 2021 • 10min

How to Really Learn Sales and Marketing | Ep 287

Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Alex's life unchanged after reading books.(2:40) - How did you develop marketing and sales strategies?(4:27) - Most people lack belief in their product and prospects.(7:24) - Practice skills instead of just reading books.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Mar 23, 2021 • 15min

Life Changing Money Beliefs | Ep 286

Alex Hormozi shares his journey from being stuck in a rough place to finding success. He discusses overcoming financial loss and the challenges of starting a new business. The importance of managing operational risk and paying oneself in business is highlighted. The mindset of taking risks and shifting beliefs to increase profits is explored.
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Mar 16, 2021 • 9min

Affiliates of New Business | Ep 285

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Product lines, upsells, downsells, and their differences(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer(6:01) - Reason #3 - All profit, earn revenue through negotiation(7:02) - Incredibly flexible, find alternative solutions to satisfy clientsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Mar 11, 2021 • 11min

When It gets Easy Go Hard - Fat Pitch | Ep 284

Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - Alex's story: Invited to mastermind, advised to accelerate business.(4:25) - Attendees recognized potential: 10x business before it's late.(6:44) - Issue in internet culture: Belief of multiple revenue streams.(9:53) - Seize the opportunity: Step up and give your all.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Mar 9, 2021 • 8min

Damaging Admissions | Ep 283

Learn about a powerful persuasion tactic called 'damaging admission' that increases trust and authenticity. Discover how to use negative consequences to make your promises more believable and persuasive in your copy and sales presentations.
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Mar 2, 2021 • 17min

The Perfect Business | Ep 282

Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:25) - Factors: unique, expensive, and sticky air(6:02) - Markets built on information advantages and inefficiencies(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character(14:58) - Building value, not getting rich quicklyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Feb 25, 2021 • 7min

$1.2M Avoidable Mistake | Ep 281

Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Gym owners lack data tracking, unaware of churn and profit.(3:17) - Advice: Don't take on too much at once.(4:52) - Keep business simple for it to grow big.(6:00) - Learn to say no, emotions affect decision-making.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

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