The Game with Alex Hormozi Damaging Admissions | Ep 283
Mar 9, 2021
In a captivating session, the host reveals a powerful persuasion tactic: using 'BUT' to transform negatives into positives. He emphasizes that starting with flaws can enhance the credibility of your statements. Interestingly, acknowledging negative reviews can actually bolster the trustworthiness of positive claims. The importance of integrity and authenticity in business interactions is highlighted, showcasing how admitting shortcomings can create stronger connections with clients.
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The Power of "But"
- Use "but" to amplify the second half of a statement.
- Lead with negatives, then follow with the positive to increase believability.
Damaging Admissions
- Own your negatives to build trust and make your positives more believable.
- This tactic enhances integrity and persuasiveness.
Viagra's Success
- Viagra's warning about erections lasting longer than four hours amplified the product's perceived power.
- Highlighting a negative consequence strengthened the positive effect.