The Game with Alex Hormozi

Affiliates of New Business | Ep 285

Mar 16, 2021
Explore the exciting world of affiliate relationships and their impact on business growth. Discover four compelling reasons to embrace this strategy, including reduced opportunity costs and the avoidance of common pitfalls. Learn how bundling offers can boost value for customers, while negotiations can lead to all-profit scenarios. Plus, enjoy the flexibility that comes with affiliate partnerships as you adapt to meet client needs and enhance customer satisfaction!
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ADVICE

Partnering vs. Creating

  • Consider partnering with existing businesses instead of creating new product lines to fulfill client needs.
  • This saves time and resources, especially in the early stages of business growth.
INSIGHT

Minimize Opportunity Cost

  • Affiliate relationships minimize opportunity costs by avoiding new business ventures.
  • Alex Hormozi's meals company exemplifies this, yielding minimal profit despite providing a service.
ADVICE

Stacking Offers

  • Leverage existing businesses by stacking offers and bundling them with your core offer to enhance value.
  • Negotiate discounts and commissions with these partners, benefiting both your customers and your bottom line.
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