The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps: (0:53) - Structure offers for exceptional customer experience.(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.(18:42) - Alex's ventures grow fast—focus on flow or primary lever?(22:35) - Demand strategy: Meet capacity or create scarcity for growth.(32:44) - $100M Offers book sections: Market, product, enhancers detailed.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:38) - "Outwork me" misconceived; Alex defines work as output.(6:52) - Volume and leverage key: Move lever, maximize output.(10:26) - Money's link to time, leverage crucial for earnings.(12:49) - Leverage pitfalls: Uninformed optimism, divided focus explained.(19:14) - Epic tasks require sustained effort, avoiding overestimation of abilities.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Decisions: Assume humility, self-respect, mindful selling language.(6:52) - Reading impact, unique traits, goodwill's rapid growth.(11:28) - Life truths: Embrace death, ordinary actions yield greatness, diligence.(16:43) - Core values non-negotiable, humility crucial, happiness perspective.(24:19) - Cycle of success: Failure, learning, success, complacency, failure.(26:31) - Bonus Lesson 14: Invest in making truths tangible.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps:(1:41) - Alex's emphasis on quality products and his process for ensuring it.(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.(26:24) - Alex's mindset and methodology when it comes to physical products.(37:07) - The three fundamental tests and the value equation in business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The importance of saying no to distractions and new opportunities as you progress in your career.(3:27) - Success is about doing the obvious things consistently for an extended period without overestimating your intelligence.(7:08) - Transitioning from seeking new opportunities to optimizing existing strategies.(10:18) - Focusing on the obvious truths rather than constantly chasing new ideas.(14:03) - The key to success is consistent effort in the right direction, not necessarily fancy plays.(15:58) - The arrogance of thinking you can outcompete others when you're split among multiple things.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:38) - Addressing the need for a better program and different types of guarantees.(3:59) - Insights on building your first team, delegating responsibilities, and scaling.(7:06) - Thoughts on building and maintaining an internal team efficiently.(10:06) - Strategies for investing money effectively.(14:42) - The importance of authenticity and avoiding pretenses, especially in terms of financial status.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:14) - Factors like volume and repetition contribute to effectiveness.(3:56) - Strategy involves organizing team members and their skills.(6:20) - Success requires honing skills, application, teamwork, and recruitment.(13:06) - Choose the right game and metric for entrepreneurial success.(16:29) - Effective leadership involves leveraging team activity.(19:59) - Delegate activities in reverse order of personal efficacy.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Having a Plan B is beneficial due to unknowns.(2:35) - Alex learned to sell, faced setbacks, but used earnings as capital.(10:16) - Overcoming fear of money, focusing on learning, and mindset.(11:50) - Alex reinvests earnings, maintaining a mindset of starting from zero.(14:29) - Cash flow positive from the beginning, maintaining a zero-start mindset.(16:17) - The questions you ask shape the problems you solve.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:47) - Cohort method, high-ticket coaching, and rolling urgency strategies.(10:31) - Scarcity urgency for resigns: maximize renewals and upgrades.(14:14) - Techniques for ascending to the next level, including downselling the upsell.(17:01) - Avoiding low-quality leads while offering guarantees in your business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:47) - Restructure education: Majors based on business departments for job relevance.(11:08) - Choose paths for long-term success; embrace initial challenges for growth.(17:09) - Master your passion, self-teach, share learnings, build valuable skills.(21:12) - Alternatives to college: Apply to companies, invest in courses, seek mentors.(31:27) - Create access to mentors, appreciate imperfect advice, skill-stacking importance.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition