The Game with Alex Hormozi The #1 Persuasion Hack That Can Make You Millions | Ep 639
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Nov 30, 2023 Conviction is a game changer in sales success. Genuine belief in a product can enhance communication and increase closing rates. The power of testimonials and reviews is emphasized as a crucial element in building trust with customers. A well-structured process to boost a sales team's conviction can lead to significant improvements in performance. Effective collaboration between sales and customer success teams fosters a stronger belief in the product, driving better results.
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Sales as a Transference of Conviction
- Sales is fundamentally about transferring conviction from a believer to a non-believer.
- Trust is the bridge that enables this transfer.
Boosting Sales Team Conviction
- Systematically increase sales team conviction through regular interaction with customer success.
- Share client wins weekly and create cross-departmental knowledge.
The Saturday Sales Phenomenon
- Alex Hormozi noticed 100% closing rates on Saturdays at his facilities.
- This coincided with client "graduation" days, showcasing program success and strengthening sales team conviction.