The Game w/ Alex Hormozi cover image

The Game w/ Alex Hormozi

Latest episodes

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Dec 8, 2022 • 28min

Business Breakdown: Chick-fil-A | Ep 470

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - The difference between mercenaries and missionaries(5:24) - Longevity and staying deeply rooted in everything they did(9:09) - You have a “cash-year” machine and a “cash-reinvestment” machine(13:50) - Chick-fil-A believes in its values through and through & its culture of service(17:41) - Integral lessons to learn from Chick-fil-A’s storyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Dec 6, 2022 • 15min

How To Make Money Forever | Ep 469

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:37) - Be in the reorder business, not the selling business.(3:05) - is there a way that we can get someone to buy this and never stop paying for it?(4:58) - If given the chance, how would you restructure your customer’s experience?(6:31) - The point of making the first sales is to get customers(10:01) - The person who controls the money has leverage(10:52) - Everyone misses is that actual improvement loop in their businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Dec 3, 2022 • 36min

Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 468

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:22) -  Is college still relevant today?(8:52) - The Tale of Two Jacobs(17:22) - You must suck before you are good(22:16) - The connection between pain and pleasure(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”(32:00) - “My net worth is the narrative.”Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Dec 1, 2022 • 22min

5 Key Takeaways from The Frozen Yogurt Industry | Ep 467

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:59) - Franchise aims: Cover bills, beat stock market returns.(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 29, 2022 • 12min

Leveraging Your "Dark Side" | Ep 466

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:03) - Utilize life's challenges as energy for motivation.(3:49) - Connect poverty to insufficient rich-creating activities; leverage motivation sources.(5:06) - Learn from painful past; guide for future choices.(6:43) - Turn pain into a fuel for motivation, accept overflowing energy.(10:22) - Gap between perceived and actual best; understand your capability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 26, 2022 • 15min

Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 465

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(1:06) - 5-step customer journey framework explained by Alex.(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.(12:16) - Three immediate actions for business growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 22, 2022 • 28min

Ways To Make $1 Million | Ep 464

All paths can lead to one million.  Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) 1st-5th: Sell high, borrow, leverage contracts, earn commissions.(4:56) 6th-9th: Tap into scarce resources, sell units, no-money-down deals, arbitrage.(11:42) 10th-12th: Identify undervalued assets, sell high without ownership, sell high-ticket items.(20:26) 13th-15th: Combine profitable elements, facilitate loans, promote others' products.(24:40) Last method: Arbitrage between two entities for earnings.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 19, 2022 • 11min

Not Breaking the Bank & An Individual's Hard Work (w/ Billy Rickman) Pt. 1 - Apr ‘19 | Ep 463

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(0:57) - Rapid growth: How without bankruptcy or losing sanity?(3:55) - Success factors: Hard work, strategy, knowledge, individual contributions.(5:46) - Embrace failure; change perspective for industry resilience.(8:15) - Is "self-discipline" a unique advantage in the gym industry?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 17, 2022 • 23min

"New Distractions Kill" - Keynote Speech at Future Flipper (Pt. 2) | Ep 462

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Choose one, focus; any can succeed with dedication.(3:35) - Resist distractions; be the one saying no.(6:51) - Patience is behavioral, not just about feelings.(15:35) - Unreasonable focus makes failure unlikely; stack the deck.(19:59) - Invest time in enhancing lead magnet, offer; key to success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Nov 15, 2022 • 44min

Attention is the New Oil | Ep 461

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:10) - Reality shift: Personal branding's power seen through influencers' success.(8:29) - Attention, today's scarce resource; audience is the real output.(16:07) - Long-term success requires significant patience in the game.(34:12) - Huge success needs compounding, multiple leverage forms, time efficiency.(39:23) - Personal branding: Offer value, not just self-focus; audience-centric.(42:56) - Building personal brand: Sell values, ideals, not just products.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

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