The Game with Alex Hormozi Attention is the New Oil | Ep 461
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Nov 15, 2022 Discover the transformative power of attention in today's business landscape. Influencers showcase how effective personal branding can drive success, shifting traditional views on wealth. Attention is likened to oil, becoming the most vital resource for entrepreneurs. Learn how to leverage digital strategies to capture audience interest and enhance brand value. The importance of patience and compounding efforts in achieving long-term success is emphasized, along with strategies for sustainable monetization in a challenging media environment.
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Kylie Jenner's Impact
- Alex Hormozi felt challenged when Kylie Jenner became a billionaire at 20, much younger and wealthier than him.
- This sparked a shift in his beliefs about personal branding and organic content.
Attention is the New Oil
- The biggest companies today are built on attention, not oil.
- Attention is the new scarce resource, making it valuable.
Audience is the Output
- Content isn't the output; the audience is.
- Building an audience compounds over time, making content creation worthwhile.