The Game with Alex Hormozi 5 Key Takeaways from The Frozen Yogurt Industry | Ep 467
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Dec 1, 2022 Dive deep into the intriguing world of frozen yogurt and discover the secrets behind building a successful business in this under-explored market. Learn about innovative strategies like flexible pricing and attention redirection. Uncover the power of leveraging foreclosure sites for affordable equipment and the significance of word-of-mouth marketing for customer acquisition. With personal anecdotes and valuable insights, get ready to shift your perspective on how to thrive in a commoditized industry!
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Almost FroYo
- Alex Hormozi almost started a frozen yogurt business instead of a gym.
- He extensively researched the frozen yogurt industry in 2011-2012 during its boom.
FroYo Financials
- Frozen yogurt stores average $715,000-$800,000 in annual revenue with 10-15% margins.
- The average Menchie's owner makes $93,000 annually, less than initially perceived.
Foreclosure Finds
- Check foreclosure sites like rasmus.com for cheap equipment.
- Alex Hormozi bought his first gym equipment this way.