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When evaluating companies for investment, the founder is the most critical factor, accounting for 80% of the decision. The market can be changed, the business model can be improved, but the founder cannot be changed. Founders with ego, lack of focus, and emotional reactivity are red flags and often lead to disqualification. Building a big business requires focus, determination, and perseverance over many years, and a founder must have the ability to lock in on a target.