The Game with Alex Hormozi How to Get Rich This Holiday Season! | Ep 638
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Nov 28, 2023 Explore ingenious holiday marketing strategies to maximize profits this season! Discover how loss leaders and enticing gift cards can draw in customers. Learn about high-ticket items and the power of scarcity to spark urgency. Plus, gain insight into creative promotions like buy one get one free to enhance appeal. Get ready to elevate your business game this holiday!
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Loss Leader Strategy
- Use loss leaders, products sold below market price, to attract customers.
- Make up for the loss with higher margins on other products or services.
Gift Card Strategy
- Sell discounted gift cards to existing customers, limited as gifts for friends and family.
- This generates revenue, acquires high-quality referrals, and provides leads.
High-Ticket, High-Scarcity Strategy
- Create a high-ticket, high-scarcity offer limited to a small percentage of your customer base (e.g., 5%).
- Generate hype and advertise scarcity to drive FOMO and sales.