Marketers Talking

In this insightful conversation, Jess and Hana Jacover discuss the crucial steps to transition from an individual contributor to a leadership role, paying special attention to the first 90 days. They explore the philosophy behind Hype House Coaching, a company founded by Hana, which focuses on helping emerging executives tap into their internal hype to achieve personal and professional goals. Discover how understanding adult development stages, neuroscience, and workplace trauma can lead to healthier workplaces and effective leadership. Gain valuable advice for emerging leaders, regardless of age, as they navigate their careers and build inclusive organizational cultures. Tune in to this empowering discussion and unlock your leadership potential!

Join host Jess Bahr in an engaging conversation with Sander Buitelaar as they uncover the secrets to breaking into the challenging world of product marketing. Sander shares his personal journey, highlighting his experience at Google, advertising agencies in London, and B2B SaaS companies in the Bay Area. Gain invaluable insights into the role of sales enablement, continuous learning, and the significance of supportive managers in shaping a successful career in product marketing. Don't miss out on this episode packed with actionable tips and advice for aspiring marketers. Video Sections Headlines [00:00:00] Breaking Into Product Marketing with Sander Buitelaar [00:00:35] Interview with Sander Buitelaar: Journey from Field Marketing to Product Marketing [00:03:25] The Career Path from Sales Enablement to Product Marketing [00:10:03] Transitioning into Product Marketing: An Insightful Discussion with Sander Buitelaar [00:17:43] Tech Stack Insights from Sander Buitelaar, an expert in tech and marketing --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Sander: https://www.linkedin.com/in/sanderbuitelaar/ --- Want to join the podcast? https://marketerstalking.marketing/be-a-guest --- 🎧 Listen on: ⇛ Spotify: https://marketerstalking.marketing/on-spotify ⇛ Google Podcasts: https://marketerstalking.marketing/on-google-podcasts ⇛ Amazon Music: https://marketerstalking.marketing/on-amazon-music ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing

In this thought-provoking episode, marketing guru Jess Bahr and B2B expert Jason Bradwell delve into the controversial topic of lead generation as they challenge the notion that lead generation is dead. Discover the true purpose of marketing, explore effective strategies for nurturing leads, and learn how to align sales and marketing goals for success. Gain insights into improving lead quality, leveraging intent data, and optimizing sales-marketing collaboration. Unlock the power of lead generation and maximize the impact of your marketing efforts.

Join Jess in a captivating conversation with B2B marketing expert Tara Robertson, Head of Demand Gen at Chili Piper. Discover the current challenges in the B2B marketing world, from confusing brand names to limited budgets and team resources. Get valuable insights on navigating these obstacles, crafting compelling website copy, and implementing successful advertising strategies. Explore the impact of Covid-19 on marketing strategies, the use of memes, and the value of marketing events. Elevate your B2B marketing game with actionable tips and innovative ideas. Tune in now for a dynamic and enlightening discussion! --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Tara: https://www.linkedin.com/in/tararobertson --- Want to join the podcast? https://marketerstalking.marketing/be-a-guest --- 🎧 Listen on: ⇛ Spotify: https://marketerstalking.marketing/on-spotify ⇛ Google Podcasts: https://marketerstalking.marketing/on-google-podcasts ⇛ Amazon Music: https://marketerstalking.marketing/on-amazon-music ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing

Jess Bahr and Carisa Bartelt, two marketers from Wisconsin, discuss the distinct Midwestern approach to marketing and the value it brings. Join in a lively and light-hearted discussion and experience the unique Midwestern approach to marketing, characterized by warmth, openness, and a talent for bringing people together. As Midwesterners navigating a coastal-dominated industry, their shared experiences will evoke a sense of pride in your roots. Discover the Midwestern marketers' knack for connecting with customers on a genuine and personal level. Be inspired by their approach, which nurtures relationships, sparks meaningful conversations, and elevates campaign strategies. Don't miss out on this opportune moment to engage in the conversation and uncover the secrets that make the Midwestern marketing scene truly exceptional. Tune in now and get ready for an episode that will leave you craving both unique beer flavors and the power of human-centric marketing!

Are you tired of struggling to create effective copy that speaks directly to your customers? Look no further! We have an exciting opportunity for you to learn from the best in the industry. Introducing our latest episode of Marketers Talking Marketing, where Jess interviews Sam Howard, a renowned copywriting expert specializing in B2B SaaS startups. They dive into the complexities of the B2B SaaS sector, the importance of understanding customer perspective, and the challenges faced in copywriting and competitor research. Discover how to align your messaging with customer feedback and optimize your offers for higher conversion rates. Don't miss out on this insightful conversation that will help you take your copywriting game to the next level! Video Sections Headlines [00:00:00] Turning Customer Research into Effective Copy [00:00:28] Chat with Sam Howard, a B2B SaaS Conversion Copywriter and Strategist [00:02:19] Understanding Your Customers: A Conversation with Startups [00:05:09] Understanding What Consumers Care About: An Interview with Sam Howard [00:06:49] Discussion on Startup Copywriting Challenges [00:14:54] Trends and Challenges in Startup Copywriting [00:17:20] Understanding the Needs of Early Stage SaaS Companies [00:18:26] The Importance of Offer Optimization and Demo Presentation in Copy Conversion [00:23:19] The importance of loom in tech stack and communication --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Sam: https://www.linkedin.com/in/ekaterinahoward/ --- Want to join the podcast? https://marketerstalking.marketing/be-a-guest --- 🎧 Listen on: ⇛ Spotify: https://marketerstalking.marketing/on-spotify ⇛ Google Podcasts: https://marketerstalking.marketing/on-google-podcasts ⇛ Amazon Music: https://marketerstalking.marketing/on-amazon-music ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing

In this captivating episode, Jess and Naomi explore the secrets of success, emphasizing the importance of leveraging strengths, avoiding burnout, and prioritizing passion over rigid goals. Naomi shares her career transitions, advocating for public learning and embracing the journey. They also discuss compassionate growth, balancing bold actions with purposeful ones while accepting the current state of their enterprise.

In this episode, Jess engages in a series of enlightening discussions with Dan Cafiero, delving into diverse marketing topics. Their wide-ranging conversations touch upon ABM, intent data, ad platforms, cloud computing, and marketing automation tools. Dan shares his firsthand experiences with ABM and emphasizes the significance of personalized gifting strategies in marketing. He also reveals his tech stack and the tools that have propelled his success. Additionally, they weigh the pros and cons of popular marketing automation tools like Marketo and Hubspot. These insightful conversations provide valuable guidance for marketers seeking to elevate their strategies and achieve campaign success.

In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.

Join us as we delve into the fascinating world of employee advocacy with the brilliant Alex Conners, a renowned expert in the field. Tune in to this episode to gain practical strategies, learn from real-world examples, and unlock the tremendous potential of employee advocacy. Alex shares valuable insights on nurturing an environment that sparks genuine enthusiasm and empowers your team to champion your brand across digital platforms, industry events, and beyond. Don't miss out on this eye-opening discussion with Alex Conners and be sure to tune in!