The World of B2B Marketing in 2023 with Tara Robertson

Join Jess in a captivating conversation with B2B marketing expert Tara Robertson, Head of Demand Gen at Chili Piper. Discover the current challenges in the B2B marketing world, from confusing brand names to limited budgets and team resources. Get valuable insights on navigating these obstacles, crafting compelling website copy, and implementing successful advertising strategies. Explore the impact of Covid-19 on marketing strategies, the use of memes, and the value of marketing events. Elevate your B2B marketing game with actionable tips and innovative ideas. Tune in now for a dynamic and enlightening discussion! --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Tara: https://www.linkedin.com/in/tararobertson --- Want to join the podcast? https://marketerstalking.marketing/be-a-guest --- 🎧 Listen on: ⇛ Spotify: https://marketerstalking.marketing/on-spotify ⇛ Google Podcasts: https://marketerstalking.marketing/on-google-podcasts ⇛ Amazon Music: https://marketerstalking.marketing/on-amazon-music ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing