Marketers Talking

In this insightful interview, Jess Bahr and Sarah Noel Block delve into effective content creation strategies for small teams, focusing on the 4 C's framework. Discover how to avoid burnout, streamline your workflow, and drive engagement through core content, original research, and collaborative efforts. Learn valuable tips on planning content calendars, leveraging networking opportunities, and maximizing visibility through curated content. Gain expert insights from Sarah Noel Block's experience in marketing for multiple companies and her tailored approach for sustainable content creation. Watch now to unlock the secrets to content creation success for your small team! --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Sarah: https://www.linkedin.com/in/sarahnoelblock/ --- 🎧 Listen on: ⇛ Spotify: https://ow.ly/X9XP50Pw6lb ⇛ Apple Podcast: https://ow.ly/2yR250Pw6nS ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- #ContentCreation #SmallTeams #marketingstrategy ---- Video Section Headlines 00:00:01 The 4 C's for Content Creation: A Guide for Small Teams 00:00:23 Interview with Sarah Noel Block on Marketing Strategies for Small Businesses 00:01:08 The 4 C's of Content Marketing to Avoid Burnout 00:01:49 Creating Original Research for Content Marketing 00:04:11 Content Marketing Strategies for Campaigns 00:05:03 Tips for Creating Content in Advance 00:06:06 Live Tweeting Events 00:07:03 Tips for Collaborating with Others to Grow Your Audience 00:08:08 Building Relationships for Business Success 00:09:01 Discussing a Community for Business Professionals 00:10:11 Types of Content for Collaboration and Curation 00:11:03 Creating a Curated Content Newsletter 00:11:58 Creating a Doable Content Plan with Stakeholder Buy-In 00:13:17 Discussion on Content Creation Framework for Small Marketing Teams

Join us as we dive into the shifting landscape of B2B SaaS marketing with Graceanne MacDonald, co-founder of Storybook Marketing. Discover the essential steps for creating brand awareness, understanding buyer behavior, and building trust in this dynamic industry. Explore the challenges faced by pioneering tech platforms in nascent markets and learn how strategic marketing can differentiate your brand. Don't miss out on this insightful conversation that will revolutionize your approach to demand creation and capture in B2B SaaS marketing. Video Section Headlines [00:00:00] B2B SaaS Marketing: Demand Creation vs Demand Capture [00:00:53] The shift of B2B SaaS marketing in demand creation vs. demand capture [00:03:04] Non-Linear Nature of Modern Buyer Journey [00:04:21] Understanding the Challenges and Advantages of Being a Pioneer in a Nascent Market [00:07:11] Exploring the Challenges for First-In-Market Brands and the Evolution of Drift [00:08:42] Building Brand Awareness for Seed Stage Companies [00:10:33] Understanding how to generate awareness [00:14:54] Discussion on the Importance of Awareness in the Buyer's Journey [00:22:51] Building Awareness and Affinity for Brands [00:26:34] Understanding Power of Strategic Marketing in Technology Business [00:32:14] The Right Strategy for Demand Generation in SaaS Marketing --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Graceanne: https://www.linkedin.com/in/graceannedomino/ ---

Join Jess Bahr in an enlightening conversation with Joseph Freeman, CEO of Digitopia, as they delve into the challenges faced by B2B marketers in today's diverse digital landscape. Discover how Digitopia's innovative techniques and HubSpot integration simplify the marketing process, enabling companies to prioritize channels effectively and maximize their efforts. Gain valuable insights into content creation, building coherent marketing paths, and implementing systematized approaches for better team alignment and stakeholder management. Don't miss out on this insightful discussion that will revolutionize your B2B marketing game! Video Section Headlines [00:01:07] Discussing Challenges of B2B Marketing with Joseph Freeman[00:07:01] Discussing the Challenges of Marketing and the Importance of Consistency with Jess Bahr and Joseph Freeman[00:12:35] Facing the Challenges of Content Marketing[00:14:33] Effective Marketing Frameworks[00:20:12] Joseph Freeman Discusses the Importance of HubSpot and Relationship-Building in Content Marketing #B2BMarketingSuccess #StreamliningStrategies #DigitopiaCEO #HubSpotIntegration #MarketingInsights --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Joseph: https://www.linkedin.com/in/joseph-freeman-digitopia/

In this episode of Marketers Talking Marketing, Jess Bahr chats with Leander Howard, CMO and co-founder of Writesea, about how to get people to buy your products and services. They discuss the importance of putting people first, understanding your target customer's pain points and desires, and building relationships through direct outreach like cold calling and emailing. Leander shares tactics he's used to generate leads and close deals.

Join Jess Bahr and Ezra Fox on Marketers Talking Marketing as they delve into the world of effective advertising and discuss their favorite video ads. From understanding customer pain points to the power of storytelling, they share insights and personal experiences in the marketing field. Discover how successful advertising creates connections and resonates with audiences, while also exploring the art of crafting meaningful and relatable content. Tune in to gain valuable perspectives from these marketing experts and learn how to optimize your own advertising strategies.

Join Jess Bahr in an insightful conversation with Justin Simon as they delve into the crucial role of content distribution in companies. Discover how many businesses are falling short on distribution despite producing vast amounts of content, and learn why effective reuse and distribution strategies are paramount for optimizing the value of your produced content. From content audits to AI-powered volume creation, Jess and Justin explore essential techniques to bridge the gap between content creation and distribution. They also discuss the significance of email marketing, the rise of authentic content, and the challenges and benefits of remote work. Tune in to gain valuable insights and enhance your content marketing strategies today!

Join Jess Bahr in a timely talk with marketing strategist Nirosha Methananda about the impacts of recent events on career paths and work-life balance. Gain insights into the rising trends of flexible hours, self-employment, and prioritizing personal fulfillment over traditional 9-5 jobs. Hear their perspectives on maintaining work-life balance and self-care. Learn how businesses can adapt by understanding holistic employee needs, promoting flexibility, and embracing empathy. Explore the challenges in meeting the expectations of younger generations entering the workforce. This forward-thinking discussion also touches on ageism in tech, job longevity, and the art of scaling a company sustainably. Tune in now to be part of the dialogue shaping the future of work.

Managing stakeholder expectations is a key part of overseeing marketing for any organization. In this fascinating discussion, Jess Bahr chats with Marissa Homere, VP of Marketing at Irwin, about the intricacies involved in educating executives, aligning with sales, and gaining recognition for marketing's value. Learn how transparent communication and collaboration can create an environment for company growth. Hear Marissa's insights on nurturing high performers, addressing misconceptions around data collection, and the biases faced by women in the field. Discover proven techniques for showcasing marketing accomplishments and optimizing strategies across different company types and stages. Tune in now for an insider’s perspective on driving impactful results!

In this enlightening discussion with Customer research specialist Ryan Paul Gibson, we explore the power of customer research in B2B marketing. Discover how understanding your buyers' needs, pains, and psychographics can revolutionize your marketing strategies. Ryan shares invaluable tips on accessing customer insights, presenting a compelling business case, and utilizing tools like CRM and third-party interview platforms. Don't miss out on this opportunity to optimize your B2B marketing approach!

In today's fast-paced marketing world, creating content that resonates with your audience is essential for success. Are you tired of spending countless hours on content creation? What if we could tell you that there's a way to optimize your content creation process and increase your productivity? We are excited to introduce you to the power of artificial intelligence. Our expert guest on Marketers Talking Marketing, Lauren Teague, shares her experience and tips on implementing AI in marketing to efficiently create content, improve workflows, and enhance your overall strategy.