Marketers Talking

Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech stack, cut costs, and maintain data integrity for effective marketing operations. Watch now for essential tips on building a successful marketing tech stack strategy.

On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands in challenging situations. Gain valuable insights on pricing strategies, maintaining customer loyalty during crisis, and successful rebranding efforts. Dive deep into the discussions around marketing, branding, and public relations in this enlightening conversation. --- Where to find Aubrey: LinkedIn: https://www.linkedin.com/in/aubreymiller -- Where to find Jess: X: https://twitter.com/putapixelonit LinkedIn: https://www.linkedin.com/in/putapixelonit TikTok: https://www.tiktok.com/@marketers-talking Instagram: https://www.instagram.com/putapixelonit/ -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- In this video we chat: 00:00:01 Opening Discussion 00:00:48 Turning PR Challenges into Opportunities 00:02:31 Mistakes in Email Communications 00:03:37 Turning Mistakes into Positive Customer Experiences 00:05:08 The Importance of Forgiveness in Marketing 00:07:10 Handling Marketing Mishaps: Strategies and Preparation 00:09:24 Preparing for Crisis Management 00:11:04 Importance of Streamlining Decision-Making in Marketing during Crisis 00:12:16 Opportunities for Repositioning in Marketing and PR 00:14:29 Connecting with Audiences through Authenticity and Humor 00:15:22 Humanizing Brand Responses in Challenging Situations 00:16:12 Understanding Customer Reactions to Price Increases 00:18:06 Importance of Brand and Customer Loyalty in Pricing Strategies 00:19:05 Strategic Pricing in Response to Competitors 00:19:31 Costco's Pricing Strategy 00:21:01 Maintaining Brand Loyalty During Crisis Situations 00:22:07 Discussion on Successful Marketing Campaigns

In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value of Microsoft's new copilot button and express frustration with the mislabeling of products as AI. Join the conversation and get insights into the rise of virtual influencers, the future of programmatic SEO, and the competitive balance between virtual and human influencers. Don't miss out on staying ahead in the world of AI! #AI2024 #VirtualInfluencers #ProgrammaticSEO -- Video Section Headlines [00:00:00] Marketers Talking AI in 2024 [00:05:48] The rise in optimizing content for AI search [00:07:37] The Future of SEO: Programmatic Optimization and AI-Generated Content [00:17:07] The Battle Between Human and Virtual Influencers [00:21:22] The Rise of Virtual Influencers in 2024

Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the implications of self-driving cars on businesses and everyday life. Don't miss out on this insightful discussion on the evolving landscape of SEO in the AI era. #SEO #ArtificialIntelligence #VoiceSearch --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Pavel: https://www.linkedin.com/in/pavelnovel

Exploring the future of SEO and AI, they discuss Arc Search, the role of web pages, and the uncertainty AI brings. Content creators can thrive with human-centered content, while Google's generative AI poses challenges. They also touch on AI in advertising, personalized shopping, and humorous tales of product returns.

Join Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing platforms. Tune in for insights on the potential shifts in job roles, the rise of personalized assistants, and the importance of transparency in AI implementation. Discover how AI is reshaping industries and sparking discussions on the direction of technology and user experiences. Video Section Headlines 00:00:00 AI's Influence on Language and Technology 00:00:25 Google combines Bard and Gemini into one AI 00:01:30 Google's Gemini AI vs GPT-4: A Comparison 00:02:56 Google's Branding Struggles and Past Failures 00:04:14 Discussion on Google's approach to testing products and the release of OpenAI's GPT-4 equivalent, Gemini 00:05:45 Microsoft's AI Super Bowl ad and reminiscing about classic tech ads 00:09:44 Predictions for AI and technology in Super Bowl commercials 00:11:37 Impressions of the VisionPRO and its practical uses 00:12:58 Spatial Computing and the Future of Technology 00:15:25 The Intersection of AI and Spatial Computing in the Future of Technology 00:17:31 Discussion on AI in Technology and Transparency 00:19:36 AI Custom Models Uptake and the Future of Job Markets 00:25:11 Simplifying Digital Advertising Platforms for Users 00:26:37 The Future of AI in Marketing and User Interaction 00:28:57 The Future of Coding with AI 00:30:16 The Future of AI Prompting: Prompt Engineering vs. Natural Language Understanding 00:32:45 Discussion on Sustainable Fashion -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- #MarketingPodcast #DigitalMarketing #SocialMediaMarketing #ContentMarketing #SEO #PPC #EmailMarketing #GrowthHacking #Analytics #AI #marketingtrends

Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's journey of seeking mentorship from industry leaders like Mark Schaefer and Ann Cunningham, and gain practical tips on becoming a strong marketing leader. Stay connected with the latest industry trends and best practices to elevate your marketing strategy to new heights.

Join Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the implications of AI in shaping copywriting practices. From analyzing writing style to understanding the significance of emojis, this discussion offers a deep dive into the evolving landscape of brand communication. Tune in to explore the nuances of developing a unique brand voice amidst the advancements in AI technology. --- Where to find Gillian Hill: LinkedIn: https://www.linkedin.com/in/gillhillwritingservices/ Instagram: https://www.instagram.com/gillhilledits/ Brand Voice Academy: https://brandvoiceacademy.com/visionary/?affiliate=gillhilledits Website: https://gillhillwritingservices.com/ Where to find Jess: X: https://twitter.com/putapixelonit LinkedIn: https://www.linkedin.com/in/putapixelonit TikTok: https://www.tiktok.com/@marketers-talking Instagram: https://www.instagram.com/putapixelonit/ -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- In this episode we cover: 00:00:01 Discussing Brand Voice with a Copywriter and Brand Voice Specialist 00:00:39 Exploring the Importance of Brand Voice and the Role of AI in Replicating It 00:02:08 The Importance of Brand Voice in Copywriting 00:03:38 Developing a Consistent Brand Voice 00:05:49 Writing Style and Length in Copywriting 00:07:14 The Role of Emojis in AI Generated Content 00:08:41 Challenges of AI in Understanding Subtext and Brand Voice 00:11:06 Understanding the Challenges of AI in Creating Unique Brand Voice 00:12:11 Understanding Brand Voice: The Linguistic and World Perspective 00:13:01 Utilizing AI for Developing Brand Voice 00:14:05 Using AI to Enhance Brand Voice 00:15:22 Benefits and Concerns of Using AI in Writing 00:16:35 Utilizing AI for Content Creation and Proofreading 00:17:09 The Subjectivity of Editing and the Role of AI in Writing 00:19:13 Grammarly and Brand Voice 00:20:57 Finding Your Voice in Writing 00:22:13 Discussion on Sassy Legal Briefs 00:23:13 Exploring the Role of Tone in AI and Voice Analysis #MarketingPodcast #DigitalMarketing #SocialMediaMarketing #ContentMarketing #SEO #PPC #EmailMarketing #GrowthHacking #Analytics #conversionrateoptimization #ecommercemarketing #startupmarketing #smallbizmarketing #marketingtrends #branding

Join Jess and Rachel as they discuss the impact of AI on SEO, the evolution of content creation, and the importance of link building strategies. Explore ethical link-building practices, content optimization for AI search engines, and future trends shaping the SEO landscape.

Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound vs outbound motions - How to structure your budget to balance brand awareness and pipeline generation- Tips to capture, track and follow up on event leads (without wasting 80%!)- Why you must measure the "tip of the iceberg" to know if there's an impact under the surfaceIf you're struggling to connect social efforts to real revenue impact, don't miss this eye-opening chat. Emeric also offers free trials to test out linking social data to Google Analytics.--- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Emeric : https://www.linkedin.com/in/ernoult/ --- 🎧 Listen on: ⇛ Spotify: https://podcasters.spotify.com/pod/show/talking-marketing ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/