4 Lessons for Evolving Marketers with Emeric Ernoult

Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound vs outbound motions - How to structure your budget to balance brand awareness and pipeline generation- Tips to capture, track and follow up on event leads (without wasting 80%!)- Why you must measure the "tip of the iceberg" to know if there's an impact under the surfaceIf you're struggling to connect social efforts to real revenue impact, don't miss this eye-opening chat. Emeric also offers free trials to test out linking social data to Google Analytics.--- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Emeric : https://www.linkedin.com/in/ernoult/ --- 🎧 Listen on: ⇛ Spotify: https://podcasters.spotify.com/pod/show/talking-marketing ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/