Marketers Talking

Join Jess and marketing expert Andrea as they discuss modernizing sales approaches, adding humor to sales emails, personalizing outreach messages, and revamping B2B marketing tactics for better engagement. Explore the importance of entertainment value and personalized communication in building positive brand affinity through delightful interactions.

In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challenges and opportunities of optimizing for search engines and explore the transformative power of personalized marketing strategies. Stay ahead of the game with expert advice from seasoned professionals in the industry.

Join Jess and Tom, founder of Interview Valet, as they explore the power of podcast interviews for business growth. Learn about aligning podcasting goals, success stories, and revenue strategies. Discover how podcasting can amplify brand reach and drive results in the digital landscape.

In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic thinking, focus on product-market fit, and elevate your business to new heights. Don't miss out on valuable insights shared by industry experts in this recording.

In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie share insights on storytelling, creating engaging content, and leveraging PR for brand authority and reputation. Find out how small businesses can stand out in the competitive market through innovative PR strategies and unique selling propositions. Watch now to enhance your PR efforts and grow your business!

Join Jess and guest Mason Cosby, an ABM expert, as they discuss essential steps for success in ABM for 2024. Learn strategies for overcoming challenges, measuring program success, and building strong sales/marketing alignment. Discover how to kickstart your ABM program without additional tech investments and track key metrics for revenue growth.

In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the consultancy process. Discover valuable insights on starting and growing a consulting business, highlighting the significance of intuition, client trust, and leveraging referrals in the professional world. Whether you're considering a shift to consultancy or seeking advice on sustaining a successful consulting practice, this conversation provides valuable lessons and inspiration for entrepreneurs in the consultancy space. --- Where to find Angela: LinkedIn: https://www.linkedin.com/in/angelamlee/ Web: https://www.formation-marketing.co/ Where to find Jess: X: https://twitter.com/putapixelonit LinkedIn: https://www.linkedin.com/in/putapixelonit TikTok: https://www.tiktok.com/@marketers-talking Instagram: https://www.instagram.com/putapixelonit/ -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/

In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, learn about the differences in project management and expertise, and understand how to make the right choice for your marketing needs. Stay ahead in the dynamic world of marketing with expert advice on optimizing your staffing decisions!

In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing a genuine connection with your audience. Discover innovative email marketing approaches that work and the strategies they dislike, all aimed at enhancing your email campaigns. Watch now to take your email marketing efforts to the next level!

Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTok and LinkedIn. Explore the innovative ways early-stage startups are leveraging guerrilla marketing tactics in a rapidly evolving business landscape. Don't miss out on key insights about influencer marketing, networking, and strategic partnerships in 2024.