
Marketers Talking
Unlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab
Apr 17, 2024
Join Jess and Tom, founder of Interview Valet, as they explore the power of podcast interviews for business growth. Learn about aligning podcasting goals, success stories, and revenue strategies. Discover how podcasting can amplify brand reach and drive results in the digital landscape.
30:05
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Quick takeaways
- Podcasting as a guest can effectively build trust and drive sales for products needing conversation.
- Podcasts offer evergreen content that aligns with branding, focusing on quality engagements and strategic marketing efforts.
Deep dives
Podcasting as a Tool for Relationship Sales and Trust Building
Podcasting serves as a platform where individuals can utilize either as guests or hosts to align with their goals, focusing on relationship sales and trust building. Analyzing the nature of one's product or service is crucial in deciding whether to engage as a guest for new exposure or as a host for nurturing existing leads. For products or services requiring trust and conversation for sales progression, being a guest on podcasts can be highly beneficial.
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