Unlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab
Marketers Talking
Podcasting for B2B Companies and Authentic Connection
Highlighting the value of podcasting for B2B companies with longer sales cycles, this chapter focuses on creating authentic connections through human interaction in interviews. It discusses the importance of aligning hires with company values, leveraging podcast guesting for business growth, and the significance of niche targeting in podcast appearances for attracting quality leads.
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