Marketers Talking
Transforming Outreach Strategies with Humor and Personalization with Andrea Bridges Smith
May 3, 2024
Join Jess and marketing expert Andrea as they discuss modernizing sales approaches, adding humor to sales emails, personalizing outreach messages, and revamping B2B marketing tactics for better engagement. Explore the importance of entertainment value and personalized communication in building positive brand affinity through delightful interactions.
37:52
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Quick takeaways
- Prioritize entertainment and personalization in sales outreach for engaging audiences.
- Transform sales strategies by focusing on personalized, delightful communication to enhance customer interactions.
Deep dives
Delighting the Audience with Comedy News and Emotional Support
Andrea's journey from marketing to a production company led her to create a comedy news show called the Friday Phoenix on the Phoenix News Network. To combat the boredom in brands, Andrea focuses on entertaining and delighting her audience by offering a blend of comedy, cocktail recipes, comfort food recipes, comedy meditations, and live events to serve as the emotional support news network. This approach aims to go beyond expectations and create a memorable experience for viewers, encouraging brands to prioritize delighting their audience.
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