

Transforming Outreach Strategies with Humor and Personalization with Andrea Bridges Smith
May 3, 2024
Join Jess and marketing expert Andrea as they discuss modernizing sales approaches, adding humor to sales emails, personalizing outreach messages, and revamping B2B marketing tactics for better engagement. Explore the importance of entertainment value and personalized communication in building positive brand affinity through delightful interactions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Comedy of Sales Emails
02:21 • 21min
Changing Communication Norms and the Quest for Fusion Cuisine
23:34 • 2min
Personalizing Outreach Messages in Sales
25:11 • 7min
Revamping B2B Marketing Approaches for Better Engagement
32:11 • 2min
Addressing Poor Outreach Strategies and Seeking Solutions
34:32 • 3min