The Shift in B2B SaaS Marketing: Strategies for Demand Creation with Graceanne MacDonald

Join us as we dive into the shifting landscape of B2B SaaS marketing with Graceanne MacDonald, co-founder of Storybook Marketing. Discover the essential steps for creating brand awareness, understanding buyer behavior, and building trust in this dynamic industry. Explore the challenges faced by pioneering tech platforms in nascent markets and learn how strategic marketing can differentiate your brand. Don't miss out on this insightful conversation that will revolutionize your approach to demand creation and capture in B2B SaaS marketing. Video Section Headlines [00:00:00] B2B SaaS Marketing: Demand Creation vs Demand Capture [00:00:53] The shift of B2B SaaS marketing in demand creation vs. demand capture [00:03:04] Non-Linear Nature of Modern Buyer Journey [00:04:21] Understanding the Challenges and Advantages of Being a Pioneer in a Nascent Market [00:07:11] Exploring the Challenges for First-In-Market Brands and the Evolution of Drift [00:08:42] Building Brand Awareness for Seed Stage Companies [00:10:33] Understanding how to generate awareness [00:14:54] Discussion on the Importance of Awareness in the Buyer's Journey [00:22:51] Building Awareness and Affinity for Brands [00:26:34] Understanding Power of Strategic Marketing in Technology Business [00:32:14] The Right Strategy for Demand Generation in SaaS Marketing --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Graceanne: https://www.linkedin.com/in/graceannedomino/ ---