Sourcing Sales Leads the Right Way with Leander Howard

In this episode of Marketers Talking Marketing, Jess Bahr chats with Leander Howard, CMO and co-founder of Writesea, about how to get people to buy your products and services. They discuss the importance of putting people first, understanding your target customer's pain points and desires, and building relationships through direct outreach like cold calling and emailing. Leander shares tactics he's used to generate leads and close deals.