Fueling Sales Success With Intent Data with Dan Cafiero

In this episode, Jess engages in a series of enlightening discussions with Dan Cafiero, delving into diverse marketing topics. Their wide-ranging conversations touch upon ABM, intent data, ad platforms, cloud computing, and marketing automation tools. Dan shares his firsthand experiences with ABM and emphasizes the significance of personalized gifting strategies in marketing. He also reveals his tech stack and the tools that have propelled his success. Additionally, they weigh the pros and cons of popular marketing automation tools like Marketo and Hubspot. These insightful conversations provide valuable guidance for marketers seeking to elevate their strategies and achieve campaign success.