In this thought-provoking episode, marketing guru Jess Bahr and B2B expert Jason Bradwell delve into the controversial topic of lead generation as they challenge the notion that lead generation is dead. Discover the true purpose of marketing, explore effective strategies for nurturing leads, and learn how to align sales and marketing goals for success. Gain insights into improving lead quality, leveraging intent data, and optimizing sales-marketing collaboration. Unlock the power of lead generation and maximize the impact of your marketing efforts.
