Creating Customers from Content with Sam Howard

Are you tired of struggling to create effective copy that speaks directly to your customers? Look no further! We have an exciting opportunity for you to learn from the best in the industry. Introducing our latest episode of Marketers Talking Marketing, where Jess interviews Sam Howard, a renowned copywriting expert specializing in B2B SaaS startups. They dive into the complexities of the B2B SaaS sector, the importance of understanding customer perspective, and the challenges faced in copywriting and competitor research. Discover how to align your messaging with customer feedback and optimize your offers for higher conversion rates. Don't miss out on this insightful conversation that will help you take your copywriting game to the next level! Video Sections Headlines [00:00:00] Turning Customer Research into Effective Copy [00:00:28] Chat with Sam Howard, a B2B SaaS Conversion Copywriter and Strategist [00:02:19] Understanding Your Customers: A Conversation with Startups [00:05:09] Understanding What Consumers Care About: An Interview with Sam Howard [00:06:49] Discussion on Startup Copywriting Challenges [00:14:54] Trends and Challenges in Startup Copywriting [00:17:20] Understanding the Needs of Early Stage SaaS Companies [00:18:26] The Importance of Offer Optimization and Demo Presentation in Copy Conversion [00:23:19] The importance of loom in tech stack and communication --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Sam: https://www.linkedin.com/in/ekaterinahoward/ --- Want to join the podcast? https://marketerstalking.marketing/be-a-guest --- 🎧 Listen on: ⇛ Spotify: https://marketerstalking.marketing/on-spotify ⇛ Google Podcasts: https://marketerstalking.marketing/on-google-podcasts ⇛ Amazon Music: https://marketerstalking.marketing/on-amazon-music ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing