B2B Growth

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post:https://www.tiktok.com/t/ZT8NLwXct/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link to Posts:https://www.linkedin.com/posts/katewinick_socialmedia-socialemediamarketing-brandsocial-activity-7094307629186826241-jlvn?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/alli-tunell_if-youre-a-new-content-marketer-and-your-activity-7047203904698138624-d8qy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of the top of the funnelConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?Link to Post:https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvmConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Alli: https://www.linkedin.com/in/alli-tunell/

A discussion about 10 non-marketing books for marketing leaders and the popularity of the post. Understanding the difference between direction and purpose in goal setting. Importance of selling the 'why' in marketing and introducing the B2B Growth Newsletter. Reflecting on 'The Innovator's Dilemma' and breaking away from the status quo.

The podcast discusses the importance of viewing marketing as an ecosystem and targeting the right audience with the right message. They also explore the ripple effect of B2B marketing strategies, including podcast credit vs. paid advertising. Additionally, they discuss Lowe's Home Improvement YouTube channel and their new content franchise.

Guest Devin Reed, leading content teams at two $1B+ companies, discusses the 7 step process for building a content powerhouse. Topics include setting strategic goals, dominating channels, scaling content efforts, starting with a newsletter, and leveraging research-driven content.

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts:Obaid:https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&utm_medium=member_desktopTodd:https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same.Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

You get about 2 seconds to make an impression.In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/