B2B Growth

Exploring the LinkedIn algorithm and secrets to find success on the platform. Analyzing content engagement, thought leadership, and time-saving services. Influence of LinkedIn algorithm on users' feeds and strategies to diversify interests. Impact of AI on social media platforms, including tips on sharing personal stories.

The podcast explores the need to adapt marketing strategies to changing social media algorithms and emphasizes the importance of providing value in posts. It discusses the value of SEO in the changing landscape of YouTube and explores the challenge of discerning genuine insights in the B2B world. The speakers highlight the importance of originality and quality in content marketing and discuss the use of AI to optimize ideas and content.

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

The podcast discusses the difference between tactics and strategies in marketing and the importance of a strong foundational strategy. They also talk about integrating experimentation in a strategic framework, setting guidelines for strategy evaluation, and a unique comedy podcast.

"Our target audience is the entire universe! We're going intergalactic, baby!"In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them.Link to Post:https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes. Link to Post:https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7095777130587832322?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7095777130587832322%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best! On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7090308510462169088/Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7090717816135266304?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7090717816135266304%29Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts discussed:https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/feed/update/urn:li:activity:7097644842536640512?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7097644842536640512%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/