B2B Growth

Explore the value of repurposing podcast content, leveraging evergreen topics, and mastering engaging conversations. Learn how to use videos in text posts for CEOs and strategies for B2B creator's client onboarding.

In this podcast, the hosts discuss the perspective gap between C-suite executives and marketing teams. They emphasize the importance of aligning marketing strategy with company positioning for strong content. Topics include challenges in modern content marketing, crafting editorial narratives, and audience-centric social media strategies.

Exploring Uber's brilliant holiday campaign for 'airport dads', featuring exclusive airport lounges in Chicago, dad jeans, and dad airport socks. Discusses the use of humor in marketing without crossing boundaries and reviews GG Poker's innovative 'Game for Gold'.

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead!Have a prediction of your own? Let us know and connect with us on LinkedIn:Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/

Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.” On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024. Link to Post:https://www.linkedin.com/posts/marketingmeisha_contentmarketing-seo-b2bmarketing-activity-7122609374480474112-lmtQ?utm_source=share&utm_medium=member_desktopLink to Report: https://www.marketingog.com/surveyConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users.On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run your marketing team. Link to Post:https://www.linkedin.com/posts/davegerhardt_if-i-were-running-marketing-at-a-b2b-startup-activity-7123280193762308096-Cz0T?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-emailhttps://optinmonster.com/email-marketing-statisticsConnect with us:Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

The hosts discuss the success of a recent webinar with impressive stats. They explore the strategy of combining different formats in webinars to create an engaging experience. They highlight the importance of pacing and discuss the evolving landscape of webinars. The speakers touch on the significance of digital organization and recommend checking out the B2B Growth podcast for more insights.

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post:https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktopLink to Report: https://www.superpath.co/blog/state-of-content-marketing-reportConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Explore the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion. Learn about the importance of building a following on TikTok, Instagram, and YouTube. Discover tips for creating successful TikTok videos. Discover the power of YouTube shorts as a platform for reaching a larger audience. Explore user behavior on YouTube, TikTok, and Instagram.